E-commerce light

Retailers without a web shop have a problem. They not only limit their scope to make sales but also risk alienating customers who expect an online outlet.

July 6, 2015

MARKETS Converting “Likes” into sales

The Facebook page of Berlin children’s fashion label Petit Cochon is full of pictures of children in nostalgic-looking knickerbockers and jaunty caps. The owners, Selina Schweiker and Friederike Sirin…

June 19, 2015

Market Research Click & Collect

Recent years have seen click & collect make substantial inroads in the world of cross-channel retailing. Indeed, around half of the large German multi-channel retailers now offer such a service –…

June 19, 2015

Trade Flying the flag

A flagship store can serve multiple purposes and there are no simple one-size-fits-all rules. It’s not necessarily about making a profit, but location is key.

June 19, 2015

Industry Nursery design

Pirates, princesses and the rainforest- the fashion for individual designs and fantasy worlds for children continues apace. While the basic colours remain white and grey, we are also seeing a return o…

May 27, 2015

HARDWARE Please be seated!

A modern highchair needs to be more than just practical. In addition to meeting ergonomic and safety standards, it must also satisfy. There is a clear towards highchairs that grow with their young use…

May 27, 2015