Articles in Market Research

Cybercrime: The majority of injured parties does not react

Over the past twelve months, one in two German net users was a victim to cybercrime. This was the result of a survey of 1,017 users aged 14 and over, commissioned by the digital association BITKOM. Th…

October 17, 2017

Big business at Christmas: are customers really shopping sooner?

The Christmas trade has already begun. Spiced biscuits and gingerbread have been on sale since the beginning of September, acting as pre-Christmas heralds for the food trade. They suggest that the Chr…

September 28, 2017

Amazon: 90% of Germans buy from the market leader

Amazon is the market leader in online trading according to the “Total Retail 2017” study conducted by the auditing firm PwC. The study shows that nine out of ten of the surveyed consumers shop at Amaz…

July 25, 2017

App producers continue to increase turnover

According to a new report by US analyst firm App Annie, the global turnover of app producers is estimated to rise from 1.3 billion to 6.3 billion dollars by 2021. The money will come from various sour…

July 11, 2017

Statista study: Shipping and Online Retail

“Free shipping and returns” are possible at Zalando, H&M, and so on. In just a few clicks, your order can be shipped to the desired address and then conveniently returned with the accompanying return…

June 20, 2017

Greenpeace presents the interim balance of its detox campaign

Greenpeace’s detox campaign led many retailers to commit to abandoning hazardous chemicals by the year 2020. The organisation has now investigated the progress made. The results offer hope and reveal…

June 13, 2017

German families are happy in their residential environment

What is really important to families in their residential environment? And how happy are the Germans in comparison to other countries? Bonava, the largest German project developer for residential real…

May 18, 2017

Digital maturity test for German retail

German retailers and consumer goods companies have some catching up to do when it comes to digital transformation. With the “Digital Maturity & Transformation Report 2017” from the University of St. G…

May 16, 2017

German parents are worried about product deficiencies in toys

The SGS consumer study “Product Safety in Consumer Goods” suggests that more than 70% of Germans are afraid that their children will be harmed by deficient products.

April 6, 2017

YouGov study: Single people feel underrepresented in advertising

The proportion of single people in the population is growing steadily. Despite this trend, single people barely play a role for advertising. This is clear from a recent study by the market and opinion…

April 4, 2017