Articles in Market Research

Christmas business runs better online than in city centers

The German Retail Association HDE expects sales of 94.5 billion euros this year – an increase of three percent. According to a recent survey by the HDE, the money, however, does not reach all dealers:…

December 21, 2017

Blend Re:wind: Swedish researchers succeed in recycling polyester-cotton-fiber blends

In Germany alone, more than one million tons of textiles are disposed of every year. Soon there could be a chemical recycling: Swedish researchers have succeeded in producing three high-quality starti…

December 14, 2017

25 years of SMS: Only a few people want to go without it

While 59.8 billion short messages were still sent in the record year 2012, the figure fell to 12.7 billion messages last year. This is reported by the digital association BITKOM on the occasion of the…

December 14, 2017

Germans are the most active online shoppers in Europe but not the most active online retailers

Germans are the most active online buyers in Europe. 80 percent of online shoppers shop online every month or more often via the Internet. What applies to German buyers does not apply to German online…

December 12, 2017

Digitalisation: The Germans are not doing enough further training

Seven out of ten Germans have no time at work for further training in digitalisation, according to a new survey by the Berlin digital association BITKOM. Particularly explosive: six out of ten say tha…

December 7, 2017

New study on sexual harassment in the workplace

Sexual harassment in the workplace is a massive problem for businesses. Company agreements between management and employee representatives can help prevent it. The details of how this works are reveal…

December 7, 2017

Debt collection companies report an improved payments culture

The reason: a triad of good economic conditions, low unemployment, and an investment-friendly financing climate. The payments culture is still good. At the end of the year, 66% of debt collection comp…

December 5, 2017

Christmas sales driver: Germans will spend 94.5 billion euros on gifts

Retailers expect a plus of 3% thanks to the Christmas business. According to the German Retail Association HDE, sales in November and December will be worth about 94.5 billion euros this year. “The ec…

November 30, 2017

Advent season is advert season

The fourth quarter is traditionally the quarter with the highest spending on advertising. The latest analysis by the commercial research firm Nielsen shows that around one-third of the total annual ad…

November 21, 2017

“The Key to Confidence”: Oeko-Tex publishes a consumer study on sustainability

Niche or no niche? Sustainability is the top theme of recent seasons, especially in the fashion industry. This can be seen, for example, in the growth of sustainability-themed trade shows during Berli…

November 16, 2017