MARKETS More revenue owing to in-store analytics

In-store analytics is still quite young, but in demand: modern IP cameras and software can provide retailers with valuable data on store performance, assortment attractiveness and customer behavior.

April 10, 2018

FAIRS & EVENTS KIDS.TEENS & MARKE: Congress on child-friendly brand communication

What makes Generation Z tick? That’s the subject of the annual KIDS.TEENS & MARKE congress, which will take place on 12-13 March 2018 in Cologne. It is aimed at entrepreneurs interested in the custome…

February 22, 2018

FASHION Crowdfunding for children’s fashion: Orbasics launches campaign on Kickstarter

Berlin-based Lilja Bairamova takes an unusual way to finance her children’s fashion label Orbasics. She has launched a campaign on the crowdfunding platform Kickstarter. Supporters can participate unt…

February 20, 2018

MARKETS Conversational Commerce: Shopping via Alexa and Co. promises great potential for online trade

Shopping, informing and playing with Amazon’s Alexa, Google Assistant and Co. is already part of everyday life for many users. This holds great potential for online trading. Some companies have alread…

February 12, 2018

Fashion 4.0: How the fashion industry can benefit from digitalisation

The buzzword Industry 4.0 is on everyone’s lips. But how exactly can technological advances and digitalisation influence fashion and its production? Germany’s Federal Ministry of Economics is certain:…

February 1, 2018

Industry Online trading: Invoice is the most popular payment method

The German Retail Association predicts a record turnover of 48.7 billion euros for online trade this year - an increase of ten percent compared to the previous year. As modern as German customers are…

January 30, 2018

MARKETS Dynamic pricing: Consumers consider different prices unfair

A short while ago, the toy parking garage cost 79.99 euros, now it is available in the same online shop for 99.99 euros. Dynamic pricing makes it possible. What may sound economically sensible can be…

January 30, 2018

MARKETS Smart dressing room optimizes the shopping experience

Shopping without fitting stress. The digital changing room makes it possible. Fitting means stress for many customers in the stationary trade. A high quota leaves the store frustrated if the goods are…

November 30, 2017

COMPANIES Vegan shoes for children: How big is the sustainability trend in this segment?

Shoes made of cork or bamboo, trainers made of organic cotton and recycled PET surfaces with recyclable soles, the shoe market is also affected by demands for ecologically sustainable production. Even…

November 30, 2017

MARKETS The retail trends until 2025

“Trends in Retail” is the title of a joint study by EHI, HDE, Qatar TNS, and KPMG, based on a nationwide representative survey of more than 1000 consumers. It was first carried out in 2011. The latest…

November 23, 2017

MARKETS “The beauty lies in the simple things”

The times are rosy for the children’s furniture industry. According to Ursula Geismann of the Association of the German Furniture Industry, turnover in 2016 was 18 billion euros. Children’s furniture…

September 15, 2017

Trends On the way in style

At Kind + Jugend, ABC Design presents a contemporary and elegant range of products with numerous innovations in the bag, from the fashionable “Style” changing bag to the “Zoom Air” twin and sibling pu…

September 15, 2017

Trends The trend of the time

3 questions for trend analyst Hannah Matthews of the agency “Trend Bible”. Trend Bible supports and advises companies in the areas of living and interiors, fast-moving consumer goods, and the baby and…

September 14, 2017

FAIRS & EVENTS Exclusive interview with trend institute pej gruppen

Which fashionable developments will we see in spring/summer 2018? Which social and political influences are influencing future trends? These are the questions addressed by the trend institute, pej gru…

August 9, 2017

Nursery Make a splash with a good conscience: Bambino Mio’s reusable swimming nappies

As an addition to its award-winning swimming nappy range, Bambino Mio is launching further motifs for its reusable swimming nappies. This alternative to conventional disposable products is environment…

March 9, 2017