Articles in TOYS

The trend for digital toys is growing, but faces different consumer expectations

The general trend towards digitalisation is sweeping the toy industry, but it faces gender-specific expectations and scepticism among buyers. KPGM’s Consumer Barometer reveals the latest trends in ret…

January 4, 2018

Licenses – a market with great potential

You can’t miss them if you’re doing your Christmas shopping: all kinds of licensed toys deck out the shop windows of department stores and online shops. In Germany, this segment still has a lot of pot…

December 19, 2017

A new app brings Lego bricks to life

Lego becomes virtual: With the new App Lego AR-Studio, small and large builders can bring selected Lego sets to life. The program was developed with the help of Apple’s ARKit, an interface for augment…

December 19, 2017

These are the Top 10 Toys 2017

Just in time for the Christmas business, the German Toy Trade Association (BVS) has chosen the hottest toys of the year. The Top 10 toys 2017 clearly show what is currently popular and has bestseller…

December 14, 2017

Digitalisation of the nursery: smart toys

The billion-dollar business of networked devices in the Internet of Things (IoT) has made its way to the nursery. In this year’s Christmas business, so-called smart toys are playing a major role for r…

November 23, 2017

LOOP: Pantolinos Manufaktur wins the German Design Award

Pantolinos Manufaktur has won the German Design Award 2018 in the area of Excellent Product Design in the category “Baby and Child Care”. The expert jury awarded this honour for the company’s leather…

November 23, 2017

SimyBall Kickstarter campaign kicks off

Today, 14 November, the Viennese start-up SimyLife launches its Kickstarter campaign for the award-winning mobile game controller and biofeedback device in the form of a ball. Thanks to a biofeedback…

November 14, 2017

Spielwarenmesse – These are the trends in 2018

The Trend Committee of the Spielwarenmesse eG has provided an initial outlook for 2018. The committee has identified the following trends: “Explore Nature”, “Team Spirit”, and “Just for fun”. These wi…

November 2, 2017

imagno FARM wins the German Design Award 2018

The international jury of the German Design Award 2018 have given the gold award for outstanding design quality in the “Baby & Child Care” category to Kerstin Rudat and Anissa Wagner, founders of the…

October 26, 2017

Children’s product safety: “Use all your senses when shopping “

The baby boom continues to drive sales in the children’s and baby equipment sector. In 2016, according to IFH Retail Consultants, parents spent 2.5 billion euros on their children in the first three y…

October 17, 2017