Articles in Classic Toys

Fire and flame: PLAYMOBIL with new licensed product

Since 18 August 2017, PLAYMOBIL has a new game world: “Dragons”. This came about because of a licensing cooperation with DreamWorks Animation for the animated film and series “How to Train Your Dragon…

October 5, 2017

New opening: First LEGO flagship store in Germany with capital city flair

On 22 June 2017, the Berlin bears Berlyn and Bernie welcomed the press and media representatives, together with district mayor Reinhard Naumann and representatives of LEGO GmbH & the LEGO Group, to th…

June 29, 2017

Steiff opens its flagship store in Düsseldorf’s Kö Galerie

Expansion: After relocation and renovation, Steiff opens its new flagship store in Düsseldorf this week. Since 2011, the soft toy specialist has had a shop presence in the Kö Galerie. The new Steiff f…

April 27, 2017

Double feature: Käthe Kruse celebrates two jubilees this year

FROTTEE BABY and SCHMUSETUCH turn 50 and 20 years old this year, respectively. For generations, these classics from the house of Käthe Kruse have accompanied many children and remain popular to this d…

April 13, 2017

Monchhichi creates collecting fever with new models

The Japanese company Sekiguchi Co. LTD presents a total of six new models of its Monchhichis this year. The dolls slip into magical costumes. Just in time for the Oktoberfest, there will also be a mat…

March 2, 2017

PLAYMOBIL presents new sand toy

The game world Playmobil Sand includes new construction vehicles that can be used indoors as well as outdoors. On top, the product range includes removable supplements for building fun that is especia…

February 28, 2017

Steiff releases Choupette, Karl Lagerfelds famous cat

Choupette, Karl Lagerfeld’s Birman cat, has more followers than many popular bloggers. Steiff is now bringing a plush version of the famous pet to the market. The limited edition will be distributed e…

February 9, 2017

Caesar conquers PLAYMOBIL

The world of Playmobil gets an antique addition. Little adventurers can, as of now, have fun with the playing pieces from the world of the ancient Egyptians and Ancient Rome. PLAYMOBIL will complement…

September 8, 2016

LEGO offers equal discounts to online merchants following agreement with the German Cartel Commission

The toy maker LEGO has pledged to the German Cartel Commission that it will organise its rebate system in such a way that retailers can achieve the same level of discounts via online sales as they can…

July 20, 2016

PLAYMOBIL goes fashion

The Nuremberg company heralds the fashion season in the PLAYMOBIL world, presenting stylish looks for the new “fashion boutique to go.”

May 26, 2016