Trend theme at the 41st INNATEX: Sustainable baby and children’s fashion
For its 41st edition from 29-31July, INNATEX put a special emphasis on children’s and baby’s fashion. Around 50 exhibitors from the segment were represented at the international trade fair for sustainable textiles at the Rhein-Main Exhibition Centre in Hofheim-Wallau. A total of around 300 labels exhibited on over 10,000 m2 of floorspace. During the trade fair’s three-day run, around 1400 trade visitors viewed the collections for the 2018 summer season.
The children and baby selection included nontoxic nappy systems, carry slings, booties, hats, toys, soft toys, blankets, onesies, bath towels, bedding, prams, and baby sleeping bags. Among the labels and designers were Johanna Gruber, Enfant Terrible, Toby Tiger, Kite Clothing, Alpaka Exklusiv, Sanetta, Popolino, Anil Puri, and Selana of Switzerland.
Nontoxic products were a top theme at the 41st edition. “Since our first edition in 1997, offering the most important platform for nontoxic baby clothing has been an important task for us,” said Alexander Hitzel, project manager of INNATEX.
Christina Thomar, responsible for marketing and business development at the Ava Organic label summed up: “We were surprised how international the fair is, and we have made some very interesting contacts with children’s shops and agents in Croatia, the Czech Republic, and Spain. We have already taken orders here from businesses based in Luxembourg and Berlin.”
“For me as the owner of an online shop and a baby shop that offers courses, Innatex is the perfect order fair because I meet all the manufacturers and agencies working with sustainable children’s fashion. This produces exciting networking discussions,” commented Patricia Taterra, owner of Hug & Grow in Berlin. She also took part in the first panel discussion on the second day of the exhibition.
The panel discussion was on “Baby and children’s fashion – why organic quality is so important for young children.” In addition to Taterra, the other panel members included Elmar Sautter, owner and managing director of Disana, and Dr. Kristin Stechemesser from Germany’s National Environment Agency. “As one of the first manufacturers of organic children’s fashion, it was important for me to participate in the panel discussion and to take a clear stand on this topic. As the chairman of the International Association of Natural Textiles, it was also an opportunity to promote the Association’s seals of quality, that is, organic quality,” explained Sauter to Luna Journal.
In addition to fashion shows and PR coaching, the INNATEX supporting program was rounded off by the third edition of the bloggers’ meeting with around 20 green fashion and family blogs.
The 42nd edition of INNATEX takes place from 20-22 January 2018, following the showrooms in Bern/Switzerland (27.-28.08.2017) und Salzburg/Austria (02.-03.09.2017).