Let it rock: IKKS celebrates its 30th anniversary
This season, on the occasion of its 30th anniversary, IKKS has released some iconic products from earlier collections. In parallel, the company has launched a capsule customisation and a Costumer Sports collection.
The French fashion label is celebrating 30 years of a successful company history. Customers will also profit thanks to the surprising capsule collections.
“These 30 years of passion, high standards, and commitment have allowed us to become a leading brand in the world of children’s fashion,” said Pierre-André Cauche, CEO of IKKS Group.
IKKS is renowned for its casual and chic children’s styles, such as those found in the fall/winter collection. The brand’s children’s portfolio is split into IKKS KID for children from three to 14 years and IKKS BABY for children from zero to two years. For the IKKS teenagers, the “WE ARE YOUNG by IKKS” brand was launched in 2014.
From old to new
For its 30th anniversary, the label decided to recreate its older collections in an Iconic Products collection. These include, for example, a strikingly designed fake fur jacket for girls, a bomber jacket for boys, and various statement shirts.
Mermaid meets rocker
The current IKKS KID GIRL collection, on the other hand, interprets the mermaid trend in a whole new way. The striking look comprises a retro blouse in Victorian style, flared trousers, and a top with the “Amor Love Amor” inscription. It is rounded off with a casual Uni jacket. The streetwear look comprises a striped bomber jacket, an iconic sailor shirt, and faded jeans.
For the Scandinavian princess mermaids, there is an ethno-influenced outfit comprising a flowery patchwork dress mixed up with a parka.
The IKKS KID BOY can live out his rocker side with the new collection. Exclusive all-over prints, patchwork badges, and embroidered coats of arms are some of the “must-haves” of the season.
Let your imagination run wild
But IKKS also focuses on individuality. This fall/winter season, girls and boys can personalise their own bomber jacket thanks to the capsule customisation, entitled “IKKS KIDS-BE BOLD”. Names and words chosen in patchwork or embroidery make the jackets unique. The bomber jacket colour can be chosen from an autumn colour palette.
For the label’s anniversary, the “LET IT ROCK” capsule collection was launched to enchant young rebels with patched jeans, tutus, skirts, and statement shirts.
For its first sport collection, IKKS worked with the New Balance sport brand. The result is two exclusive models of the classic 574 trainers. These trainers have been available since mid-August 2017 in black for the boys and in pink for the girls.