Licensing cooperation: bellybutton & VOSSEN design a terrycloth collection for children
From Fall 2017, bellybutton’s baby and children segment will expand to include a bathtime collection. In collaboration with the terrycloth maker VOSSEN, the company will launch a collection of nontoxic towels, dressing gowns, flannels, and bibs.
Bellybutton is expanding its licensing to collaborate for the first time with the manufacturer VOSSEN. The terrycloth collection will feature different designs and colours. The entire “bellybutton by VOSSEN collection” is tailored to the needs of children and parents, and is made from 100% super soft cotton. Due the fabric’s high absorbency, there won’t be anything to stop bathtime fun for the little ones. The soft and nontoxic fabric provides a feeling of wellbeing on the skin.
“We are proud to be part of the bellybutton family. The high-quality and loving children’s brand is a perfect match for our products, which arouse feelings and emotions. We are delighted to work with bellybutton to bring an emotional experience world into people’s homes,” says Paul Mohr, Managing Director of VOSSEN GmbH.
Terrycloth goes bellybutton
VOSSEN has been producing quality handtowels for 50 years, and is one of the leading suppliers of terrycloth products in Europe. In its production, the company attaches great importance to quality, innovation, international design, and environmental compatibility. The terrycloth manufacturer specialises in handtowels, bath towels, dressing gowns, and bathroom mats.
bellybutton’s wide range includes maternity fashion, children’s fashion, childcare products, nursery equipment, and gifts. In short, everything that a family with children requires. Through its cooperation with VOSSEN, the lifestyle brand bellybutton is looking forward to a successful expansion of its range.
“VOSSEN stands for sustainable thinking and action. All its products are subject to particularly high standards of quality in terms of the materials and production. A perfect partner to expand our product range,” says Harald Hepperle, Managing Director of bellybutton International GmbH.