Mytheresa opens a digital pop-up store for children’s shoes with a Mini Me concept

Partner look with your daughter: Mytheresa.com has launched its own premium concept in view of the current mini-me trend. This week, it has opened a digital pop-up store for girls’ shoes.

The available shoe sizes range from 22 to 33, depending on the style and model. All shoes are available for a limited time only, according to the company, which is offering children’s shoes for the first time.

The prices for the kids’ shoes range from € 210 for a pair of Gucci trainers up to € 435 for a pair of Dolce & Gabbana ballerinas. Mum can buy high sandals with an identical design from Dolce & Gabbana for € 595 or the same Gucci trainers for € 485. The red women’s pumps (€ 595) and kids’ ballerinas (€ 350) from Aquazzura don’t just match in colour. They also have the same opulent bobble detail on the toe. Kitty flats from Charlotte Olympia (€ 395/225) have the same cat motif on the toe. The Munich-based online shop for luxury fashion is offering identical sling back loafers from Gucci in its temporary range for € 530 and € 260.

www.mytheresa.com

Images: Mytheresa

//RO

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