Spreadshirt expands its children’s range with licenses for two KiKA formats from the ZDF children’s television channel
With licenses for two TV shows, Spreadshirt is expanding its portfolio in the children’s clothing sector. The Leipzig-based e-commerce company offers individually printed clothing and accessories. From now on, it can offer motifs from the KiKA TV programs “KiKANiNCHEN” and “JoNaLu”. The corresponding rights were granted by ZDF Enterprises.
Around 20 designs from the two shows will be marketed within the DACH region. Designs include the are the smiling blue bunny rabbit, Kikaninchen, on baby and children’s T-shirts as well as long-sleeve shirts. For the two mice, Jo and Naya and their little bug friend Ludwig (who collectively make up JoNaLus), Spreadshirt is also offering prints on mugs.
The KiKANiNCHEN format is an ad-free TV program area with preschool offerings and a free online presence for children aged between three and five years. The animation series “JoNaLu” started in 2010 on the ZDF channel and at KiKA. The three “animal friends” Jo, Naya, and Lu take the audience along on their adventures, where there are all sorts of opportunities for dancing, singing, and rhyming together.
Spreadshirt was founded in 2002, with headquarters in Leipzig, and currently employs about 750 people. In 2016, the company generated sales of around 93 million euros and sold more than four million items to more than 150 countries. The platform is active in 18 markets and 12 languages, and operates five production sites in Germany, Poland, the Czech Republic, and the USA. With Spreadshirt, individuals, organisations, and companies can all use white-label shops, marketplaces, and personalisation tools to realise and simultaneously market their ideas on clothing and accessories. According to the Leipzig company, they currently have 70,000 partners worldwide.