Boy, oh Boy: Sanetta introduces the teen brand Lacrosse for boys
The Sanetta Group from Meßstetten will launch the label Lacrosse for the S/S 18 season as it continues to expand its offering for young people. Just this past autumn, the family-run company brought the GEORGE GINA & LUCY girls label to market.
This coming summer, the new Lacrosse Canadienne premium brand will present its S/S 2018 collections for boys in sizes 116 to 176. These will be the label’s first collections. The collections will be delivered in January, February, and March.
The Lacrosse Canadienne teen brand has a sporty, dynamic, and contemporary look, inspired by the Canadian national sport of the same name. The authentic Lacrosse elements are particularly evident in “Le sport de l’élite”, the first collection to be delivered. The original lacrosse stick has been taken as a graphic, but the classic Canadian maple leaf also emerges as an embroidery and patch detail. With the second collection, “Train hard / play hard”, the retro-oriented design is translated to a modern interpretation of the sporty-classic look, with a summery colour palette and graphic artwork. Finally, the “Face-off” collection will be released in March. “Face-off” is the term for the start of a lacrosse game. In the third and final delivery, the actual game comes into focus, and is interpreted with the green of the playing field and classic flag motifs.
A basic collection will accompany the three delivery dates. This collection comprises complementary articles such as hoodies, shirts with sporty print motifs, tracksuit bottoms, Bermuda shorts from single jersey, and typical Piqué polo variants.
Images: Sanetta Group / Lacrosse Canadienne