Press days have obviously become a compulsory B2B event during the recent years. But what exactly are people doing there and how relevant are they for children’s wear business?

In a casual atmosphere, PR agencies meet editors, journalists and stylists of fashion and lifestyle magazines and media in order to present new collections of existing and upcoming brands. It is possible for editors and stylists to order styles and samples directly. Last but not least press days serve as an opportunity to establish contact and keep in touch.

When? Twice a year – introducing the upcoming summer or winter collection.

Where? When press days were first established in 2008 they were called Berlin press days. Now they also take place in different cities such as Munich and Hamburg. Usually the agencies welcome their visitors in their own locations.

Who? Fake PR, OnTime PR and Silk Relations are the big founders behind the event. From A, such as Agency V to Z such as Zucker.Kommunikation everyone of distinction in the agency world is involved. There is a survey of the participants on the website of the organisers. The audience consists of editors of print and online press, stylists and bloggers.

What? Garment, fashion, beauty, jewellery and accessories – for adults but increasingly for kids as well. The very trendy kids’ collections are meanwhile exhibited next to adult fashion and serve as an addition to the range of products, similar to the field of accessories.

Agency V for example presented a collection of glasses for the small ones designed by the label Mykita. OnTime PR impressed with the new collection by Il Gufo. In their portfolio as well: Name it. The agency Blackbird told exciting stories around the label Boboli. Furthermore it is in charge of Dr. Martens and the online shop Smallabel as well.