The DVSI wants to become even more involved in toy safety. The association is therefore bringing Alexander Breunig on board.

Whether new legal requirements or negative headlines by black sheep with inferior products: The topic of toy safety is high on the agenda in the industry. The German Association of the Toy Industry (DVSI) is positioning itself even better in this highly sensitive area in the future. From October, Alexander Breunig will be the association’s new face for toy safety. He is regarded as a proven expert. In the course of his career, Franke, who was born in 1957, gained 22 years of experience as a “product safety and quality expert” in leading companies in the consumer goods sector. In addition, he can look back on 13 years in management positions in globally active companies in the testing and certification industry. In addition, Alexander Breunig is a long-standing member of German and European standards committees on toy safety. Starting in autumn, he will now set new impulses at DVSI. The association wants to sharpen and expand its service profile.

Alexander Breunig to position DVSI more strongly in the field of security

With Alexander Breunig, the DVSI wants to play an even stronger role in the discussion about the safety and quality of toys on a national and international level. In addition, the association wants to support its member companies even more clearly in all matters relating to current and expected new safety requirements. The graduate chemical engineer Breunig will be supported by the long-time DVSI employees Susanne Braun and Cornelia Becker. Together with Braun, he will represent the association in standardization work and in all committees of the European umbrella organization TIE Toy Industry of Europe. Breunig, who will deal with the topics of environment and sustainability as well as toy safety, will report directly to DVSI Managing Director Ulrich Brobeil.

Toy safety is an important topic for association members

The DVSI has long regarded it as its original task to support its member companies in complying with and monitoring all relevant safety standards through targeted offers and further training seminars. According to the association, EN 71 in particular has reached a high level of complexity in the course of continuous further development. This poses personnel-financial challenges above all for smaller and medium-sized toy manufacturers. “Toy safety is and will remain our core business,” says Brobeil. “This is also shown by our regular member surveys conducted every two years, in which ‘toy safety’ ends up in pole position with ‘communication and public relations work’. We are therefore very pleased to be able to win Alexander Breunig, a highly competent testing and safety expert, for a long-term cooperation in order to develop our range of services forward.”

DVSI has almost 220 members

When Alexander Breuning takes up his new position in October, a well-positioned association awaits him. According to the DVSI, it represents more than 80 percent of all toys in Germany. Almost 220 German toy companies belong to the organisation. Since 1991, the association has represented their interests vis-à-vis politics, authorities, business, science and the media. DVSI has been based in Nuremberg since 2015.


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Link: The DVSI has even more personnel in the direction of toy safety.

Image: DVSI, Stiftung Warentest