Gabriel Zboralski has been the new managing director of Alvi GmbH in Höxter since 1 July.

Zboralski is a trained retail businessman and worked for Esprit Kids and edc youth as Global Business Manager as well as Division Head Kids at Tom Tailor. For the last seven years he has been Managing Director of Sanetta Gebrüder Ammann GmbH & Co. KG, he managed the company. He was responsible for the outerwear products segment and for sales.

Customer needs

In his new role, he works closely with Nine & Co from Lelystad. At the beginning of 2018, the Dutch took over Alvi. After the company was sold, the previous managing director Stephanie Viehhofer retired from active professional life. Viehofer left the company on 30 June and will be replaced by Zboralski in the future. Gabriel Zboralski would like to preserve the Alvi tradition and the values created in almost 60 years, but also to modernize.

In the meantime, Alvi’s Baby-Maxchen has become a synonym for baby sleeping bags on the market, and according to the company, this will continue to be the case in the future. The new basis should correspond to the spirit of the times and be even more oriented to the needs of the customers. As far as the products are concerned, this applies to innovation, internationalisation and sustainability as well as design standards.

The Alvi company

Since 1961, Alvi has been producing baby snakes, mattresses, bedding and sleeping furniture as well as a baby sleeping environment that allows children to sleep safely and quietly. According to Alvi, the entire product range is characterised by efforts to increase baby safety – including ventilation-optimised mattresses and specially shaped sleeping bags such as the Alvi Baby Wax. The focus should be on the well-being of the child. The company attaches great importance to environmentally friendly manufacturing processes, the use of materials that have been tested for harmful substances and are harmless to health, and careful processing. Most of the products in the Alvi range carry renowned test seals from independent German testing institutes.


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Image: Alvi