The sales figures of the online giant Amazon continue to show a steep upward trend. In Germany, the company plans to hire more than 2,800 additional employees by the end of the year. has announced its financial results for the second quarter. According to this, net sales rose by 20 percent to 63.4 billion US dollars. Operating income was $3.1 billion compared to $3.0 billion in the second quarter of 2018. Net income increased to $2.6 billion, or $5.22 per diluted share. In the prior-year period, it was net income of $2.5 billion, or $5.07 per diluted share. Jeff Bezos, Amazon founder and CEO: “Customers are responding to the change from prime to daily delivery – we have received a lot of positive feedback and seen an acceleration in revenue growth. Free one-day delivery is now available to Prime members on more than ten million items, and we’re just getting started. A big thank you to the team for continuing to make life easier for our customers”.

What does Prime Day mean for Amazon?

A real revenue generator for Amazon was Prime Day on 15 and 16 July. Prime members purchased more than 175 million products during the event. Numerous small and medium-sized companies sold their products here. For SMEs alone, Amazon puts the Prime Day turnover at over two billion US dollars. The Munich company Pumpkin Orange from the children’s equipment sector participated. Its head of marketing, Christian Heß, expressed his satisfaction: “Our Quetschies with organic vegetable puree were sold like hot cakes, we were able to win numerous new customers, especially in Germany, but also from Austria and Italy, and we are very pleased about a 170 percent increase in sales. Especially for us as a young company, Prime Day was a great opportunity to become better known”. Amazon also focuses on exclusivity: the Fashion division offers clothing for babies and toddlers from Moon and Back in cooperation with Hanna Andersson or the Hanes Ultimate Baby collection.

Use of Alexa to be further expanded

Amazon sees great potential in the digital language assistant Alexa and is greatly expanding its range of applications here. There are now over 60,000 Alexa-compatible smart home products. So customers can use Alexa at home over selected television sets of LG, with ecobees newest intelligent thermostat or on the way over new headphones of Bose and Jabra. Lexus and Toyota are also integrating the assistant into many of their vehicles. In Germany and the UK, Alexa can be found in selected BMW and MINI vehicles. Additionally, Garmin, iOttie and Nextbase have launched new automotive accessories that customers can use to install Alexa in their current vehicle. In the USA, Alexa is used for home monitoring. Alexa Guard detects the noise of smoke detectors, carbon monoxide detectors and broken glass and can also be connected to existing alarm systems.

More than 2,800 new employees for Amazon Germany

Amazon also has big plans for the German market. By the end of the year, the number of employees is expected to grow to more than 20,000. The company plans to create more than 2,800 additional permanent jobs by the end of the year. Amazon is looking for career starters as well as specialists and executives such as software developers, linguists, logistics experts, personnel and IT specialists. The jobs are created primarily in the Amazon Offices and the development and logistics centres – Amazon has a total of more than 35 locations in Germany. The company is continuously expanding its presence in Germany, especially at existing and new logistics locations. The opening of the 13th Amazon logistics centre in Mönchengladbach is planned for 2019.


You might be also interested in:

Sales increase: Zalando records positive numbers

Conversational Commerce: Shopping via Alexa and Co. promises great potential for online trade

Online trading grows by more than eleven percent in the second quarter


Link: Amazon has announced its sales figures for the second quarter.

Image: Amazon