Last year, small and medium-sized enterprises exported goods worth over 2.5 billion euros via Amazon. This is an increase of almost 20 percent. Luna Journal spoke with Markus Schöberl, Director Amazon Seller Services in Germany, about the importance of Amazon as a trading platform for small and medium-sized enterprises.

Germany is an export nation. In 2018, German companies sold goods worth over 1.3 trillion euros abroad. This represents an increase of three percent compared to the previous year. Amazon is an important trading platform for many small and medium-sized companies. The german small and medium-sized enterprises that sold through Amazon Stores increased their foreign sales by almost 20 percent. They achieved record sales of more than 2.5 billion euros by selling over 90 million products to customers outside Germany. More than 80 percent of German small and medium-sized enterprises export their products via the online platform to customers all over the world such as Sri Lanka, Jordan or Trinidad and Tobago. Worldwide, more than 50 percent of the products sold by the Internet giant come from small and medium-sized companies. The turnover of third-party suppliers is growing faster than Amazon’s own trading business.

How many employees do German SMEs employ for their Amazon activities?

Markus Schöberl, Director Amazon Seller Services in Germany: “An increase in export figures by almost a fifth within one year is a great success for German small and medium-sized enterprises selling at Amazon and shows how much they benefit from the opportunities offered by e-commerce. We want to continue to support small and medium-sized enterprises in reaching their customers internationally, creating new jobs and contributing to economic growth in Germany”. There are tens of thousands of small and medium-sized enterprises in Germany and more than 130,000 throughout Europe that sell their products at Amazon Stores. According to a study by Keystone Strategy, they employ more than 200,000 people for their Amazon businesses. German SMEs account for more than 75,000 employees.

Companies in the children’s equipment sector also benefit

One of these companies is Mercatura Warenhandel GmbH from Moers in North Rhine-Westphalia. The company started as a one-man business and has been selling on Amazon since 2014. In the meantime four employees are employed. In addition to children’s crockery, toy boxes and rocking horses, the product portfolio also includes mattresses and household goods. Managing Director Tobias Jaroschek: “From day one, we sold our products all over Europe. Initially, exports accounted for 0.1 percent of our sales, but by 2018 we had increased to over 55 percent. We now sell our products in almost 20 countries. The longest journey was covered by a parcel to Hyvinkää, Finland. From our point of view, export via Amazon is the best way for small companies to reach many people worldwide.” Amazon offers dealers a broad portfolio of distribution, marketing and delivery solutions.

Amazon offers programs for individual dealer groups

In addition, there are numerous programs that focus on individual dealer groups. “Handmade” is intended for artisans. “Launchpad” is intended to give start-ups the opportunity to win new customers for their creative and innovative products. Storefronts” picks up on the trend towards regional references. Here, customers will find products exclusively from German small and medium-sized enterprises and learn more about entrepreneurs in portraits. The third round of the “Entrepreneurs of the Future” promotion programme has started. Global Digital Women (GDW), the Association of German Women Entrepreneurs (VdU), the Brigitte Academy and Amazon are using this programme to specifically support female managing directors and company owners with a maximum of 30 employees. Their aim: to establish or expand their digital business, to establish their own brand online, to expand their stationary shop through online trading, to open up marketplaces and to promote the export of their products via the Internet. Selected coaches, including company founders, e-commerce experts, Amazon merchants and bloggers, are on hand to assist the women.


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Link: German online traders who sell abroad via Amazon‘s trading platform achieved a plus of almost 20 percent last year.

Image: Amazon, pixabay