From 27 to 29 July 2019, the international trade fair for sustainable textiles will offer textile product groups such as accessories, shoes, home textiles, fabrics and toys in addition to the classic clothing sector. The trade visitor fair takes place twice a year in winter and summer in Hofheim-Wallau near Frankfurt am Main. Since last year, the new Xoom trade fair has formed another Innatex platform as part of Berlin Fashion Week.

“Green Fashion grows here” – that’s the motto of this year’s summer edition of Innatex. The motto refers to the history of the natural textile industry. Around 300 brands will present their collections in Hofheim-Wallau. These include pioneer brands as well as newcomers, digital tools from start-ups as well as well-known institutions, including the International Association of the Natural Textile Industry (IVN). Expert lectures round off the event.

Innatex celebrates anniversary

The IVN, publisher of recognised standards for sustainable textile and leather products (NATURTEXTIL IVN certified BEST, GOTS, Natural Leather IVN certified) and patron of Innatex, will hold its 20th anniversary this year. A special occasion for a talk: Heike Hess, managing director of the IVN, as well as Norbert Henzel, graduate chemist at the University of Oldenburg, will each hold a talk and tell what happens behind the scenes of the fashion world. Contents: the current status and news regarding sustainable textile seals, highlights on the development process of sustainable fashion in the last 20 years and future challenges. “Consciousness is changing, no matter where you look – whether in the field of nutrition, literature or fashion”, says Heike Hess, “the consumer understands the meaning of Ecofashion. Now we have to communicate even more effectively that sustainable clothing – i.e. clothing that does not contain harmful substances and whose manufacture people can live off – costs more than 3.75 euros. That’s what you often pay for a loaf of bread.”

Digital solutions

The fair has entered into a partnership with Fashion Cloud. The joint Innatex Online project offers exhibitors a discounted premium membership in Fashion Cloud. The online platform connects over 350 brands and 5000 retailers from the fashion industry. With the OrderWriter app, buyers can organize their order processes, manage information and materials, and keep track of budgets and capacities.

DesignDiscoveries present innovations

Each fair presents a curated selection of brands that meet social and environmental standards and convince in terms of design and quality. The latest newcomer is the Berlin streetwear label Sam Lang with its conceptual “genderless” design. The collection is characterised by graphic patterns and an innovative cutting technique. The label for women’s fashion Nudo from Barcelona combines natural textiles with urban chic and fair production in Europe.Ecocape develops a form of outdoor coat for women that combines functional aspects, but in contrast to the sporty wind jacket has an elegant look. The materials used in the capes, which are manufactured in Germany, include recycled polyester. The Klaamotte label provides its business shirts with a QR code, which allows the consistently well thought-out manufacturing process to be traced.

Sustainable children’s fashion

There’s also a lot on offer when it comes to children’s fashion: Elodie from Denmark develops minimalist one-piece clothes made of certified cotton for babies, children and women. Organic Cotton also uses the Kidsbury label for its children’s collections. The product portfolio ranges from jumpsuits and leggings to sweatshirts.

 

 

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Link: www.innatex.muveo.de

Image: Innatex

//SB