The times are rosy for the children’s furniture industry. According to Ursula Geismann of the Association of the German Furniture Industry, turnover in 2016 was 18 billion euros. Children’s furniture worth 2.4 billion euros was produced from that amount. The children’s furniture market is a growing segment.

“Only the best for the little ones” – this is based on a changing society that pays more attention to quality on the one hand and on an aging target group on the other hand. With the usually higher household incomes, this generation of parents has completely different financial possibilities. They attach great importance to design, quality and safety when furnishing the children’s room. In addition, a shelter from the outside world is to be created for the children, offering them protection and security. According to the furniture expert Geismann due to this there will more and more romantic furniture in the children’s furniture market in 2018.

“Safety is the essential thing”

For 95 percent of all parents, safety is paramount when planning and purchasing baby furniture. For 77 percent, this is even more important than design. This was the result of the study commissioned by Wellemöbel GmbH: “Safety and health in baby furniture” from 2010.
“Nobody wants furniture that isn’t safe. From the beginning, safety is one of the highest priorities of any design process, “explains Søren Rørbæk, Designer of Oliver Furniture.

There are several aspects when it comes to safety in children’s furniture that should be considered. These include, among other things, the stability that guarantees a flexible use but also the material should have a high stability and be well processed. Parents can check this by making sure that the furniture, for instance, is screwed together or held together by nails. Furniture pieces should generally be tested for stability, crush resistance and tipping safety.
To choose the right piece of furniture, I recommend that you use the furniture, carry it and use it just as the child would do it. Otherwise, the following principle applies: to follow our role model function as parents and show the child how, for example, a chair is carried. Ultimately, it is up to the individual decision of the parents, “advises Elise Opezzo-Burger, Creative Director of Coclico.

Next to the haptic testing of children’s furniture in stores, seals offer an additional security guarantee. Furniture should be made to ensure that EU standards are met and that they have a seal. The most important quality marks include, for instance, the “Blauer Engel” for low-emission furniture, the RAL quality mark for stability and durability or non-toxic lacquers, the TÜV seal for hazardous substances and the GS mark for tested safety.

Design for heart and mind

“Security is the essential thing because who doesn’t want the best and safest environment for their child. Nevertheless, many parents want the baby room to fit to their interior, “says Tanja Wehner, Head of Marketing and PR at PAIDI.
The children’s rooms for 2018 will be characterized by natural, ecological and industrial influences. Pastel tones will be central. Pure, bright, Nordic colors in combination with natural materials such as oak, birch and wool can be found in the children’s rooms as well. It will be less loud. The trend color grey, which was established in 2017, is also going to appear in 2018. Accompanied by smooth fronts, concrete look and blackboard finishes.

The design should appeal to both, the heart and the mind. With roots in the past, design should point to the future, “says Søren Rørbæk, designer Oliver Furniture.
Scandinavian influences are reflected in the new furniture collections by PAIDI and Pinolino. Minimalistic and straightforward designs will continue to be among the trends in the upcoming year – Kidsmill is leading the way.

The baby bed from Kidsmill’s “Intense” children’s room series is adjustable in three heights.

Trends of tomorrow

Lea Krampe, who is responsible for the marketing and design of Pinolino, reveals that the furniture’s functionality such as longevity and adaptability plays an important role in deciding on the right children’s room.

The Wood Mini+ by Oliver furniture can be used as a baby cot or converted into a semi-high bed.


The convertible and growing children’s furniture is suitable for babies and toddlers due to simple conversions. The children’s furniture of the coming season can be adapted to the age of the children and the needs of individual families. The beauty will lie in the simple things – clear lines, soft shapes and fine details,” designer Oliver Furniture.

Images: Pinolino, Kidsmill, Oliver Furniture