Articles in Industry

Vaude: New summer collection 100 percent PFC-free

Vaude has set itself the goal of completely removing harmful chemicals from its entire supply chain. With the new Spring/Summer 2018 collection, the German manufacturer of outdoor clothing has come on…

April 12, 2018

International Cotton Conference in Bremen: Cotton USA presents new initiative

At the 34th International Cotton Conference in Bremen (21 – 23 March), the non-profit marketing organization Cotton USA presented its new initiative “What’s new in Cotton”. The innovation program, whi…

April 10, 2018

Mobile Couponing: The next step towards customer loyalty in the stationary retail trade

Coupons – end consumers value them as a bargain guarantee, for the retailer they are an important instrument for customer loyalty. More than 18 billion of these shopping vouchers were last distributed…

March 8, 2018

GoDaddy, the cloud platform for small businesses, is coming to Germany

A significant proportion of Germany’s small businesses still have no online presence. GoDaddy wants to change this. By specialising in small companies, GoDaddy will support this target group in buildi…

March 1, 2018

The top purchasing killers in retail

No salespeople in sight and long queues at the checkouts. According to a recent study from the Cologne-based EHI Retail Institute, these are the biggest annoyances for customers in bricks-and-mortar r…

February 22, 2018

mamalila goes carbon-neutral

mamalila has set itself a demanding goal: the sustainable babywearing clothing company wants to become completely carbon-neutral. The company has already taken various measures to achieve this, with m…

February 20, 2018

Online trading: Invoice is the most popular payment method

The German Retail Association predicts a record turnover of 48.7 billion euros for online trade this year – an increase of ten percent compared to the previous year. As modern as German customers are…

January 30, 2018

Customers have high expectations from sales season

It’s sales season again. Retailers are happy because they can clear out old stock. Customers are happy because they can find bargains. But it is important to take care here that the customer’s bargain…

January 30, 2018

Open Sundays in Berlin: Verdi fails with lawsuit

The Higher Administrative Court (OVG) of Berlin-Brandenburg decided on Tuesday, 23 January 2018 that the shops may be opened on the three Sundays of Green Week, the Berlinale and the ITB in Berlin. Th…

January 25, 2018

Napapijris parent company VF Corporation commits to fur-free production

VF Corporation, an international branded lifestyle apparel, footwear and accessories company, has joined the Fur Free Retailer program with over 20 brands. The Group and its brands, including Napapijr…

December 21, 2017