COMPANIES Packaging is a product’s calling card

Packaging communicates brand identities and product personalities. Packaging is useful and necessary to protect, transport, and store products. It is also necessary to ensure that products reach the e…

November 7, 2017

COMPANIES Revolution in the fashion industry: H&M offers 1 million euros

The Global Change Award is an initiative from the H&M Foundation. The goal is to produce fashion for the world’s growing population while protecting the planet’s natural resources. The Foundation will…

October 31, 2017

Trade Playologie at Kind + Jugend

Kind + Jugend is drawing near – the invitations have been sent and visitors are already counting down the days until 14-17 September, when the doors of the Cologne Messe will open. This year, almost 1…

August 31, 2017

Trade Amazon: 90% of Germans buy from the market leader

Amazon is the market leader in online trading according to the “Total Retail 2017” study conducted by the auditing firm PwC. The study shows that nine out of ten of the surveyed consumers shop at Amaz…

July 25, 2017

Trade IFH: half of online retailers want to rework the product presentation in their shops in the near future

New looks for digital shops: e-KIX, the IFH Cologne’s index of economic trends in e-commerce, is currently showing that small and medium-sized online retailers are planning to completely rework their…

July 25, 2017

COMPANIES New online trade fair platform FAIRLING brings brands and retailers together

FAIRLING is a new online trade fair platform. Since March 2017, thanks to the platform, around 1000 independent shops in Hamburg, Berlin, Cologne, and Munich have found the right products from around…

July 25, 2017

MARKETS The initiative “Germany - Land of Ideas” and the Deutsche Bank honour their 2017 prize winners

A few days ago in Berlin, the German President Walter Steinmeier honoured the 100 winners of this year’s “Excellent Places” competition. The competition was founded by the “Germany - Land of Ideas” in…

July 11, 2017

COMPANIES Interview: Stephan Ahrens, Partner and responsible for CRM at Hagemeyer in Minden

“For me, the key to success is the emotional human component combined with individual qualified knowledge.”

April 18, 2017

COMPANIES CRM systems for optimising customer relations

Both retailers and software developers know that it’s five times more expensive to make a new customer than it is to keep an existing one. That’s why CRM systems are more in demand than ever.

April 18, 2017

Media “Tradico” offers purchasing and sales financing for companies without banks

An increasing number of small and medium-sized enterprises are faced with problems of obtaining intermediate financing from their bank. The start-up Tradico finances goods orders as an intermediary. F…

March 7, 2017