Market Research

The digital association Bitkom has taken a close look at the online shopping preferences of Germans. Smartphones and ratings are particularly important in e-commerce.

February 26, 2019

The German retail sector faces challenges such as declining sales, rising costs and fierce competition from online retailers. According to a recent study by the market research company Viga, the key t…

February 22, 2019

More and more Germans are making online purchases via mobile devices. This is the result of a study by the payment service provider Mastercard.

February 6, 2019

GfK is forecasting a declining consumer climate at the end of the year. Unresolved economic conflicts and an increasing propensity to save as well as weak economic and income expectations are offset b…

December 7, 2018

Despite all security measures, products disappear – with an average value of 28 euros per German citizen. The reasons for inventory differences range from stolen to losen to broken products.

December 6, 2018

The good old telephone hotline only plays a minor role in customer dialogue. New techniques such as chatbots or live chats are in demand. A recent study by ECC Cologne and iAdvize shows how online ret…

December 4, 2018

The Top 1000 online shops account for almost 88 percent of total e-commerce sales in Germany. Amazon, Otto and Zalando lead the list by far, according to a study by the trade research institute EHI.

November 29, 2018

If you want to inspire your customers and retain them for the long term, you have to create shopping experiences in your online shop. The ECC Cologne has now examined how a personal online consultatio…

November 29, 2018

Although they are digital natives, Millennials appreciate the stationary trade. However, they have clear expectations of it, such as digital services, experience shopping and shorter waiting times at…

November 22, 2018

It is important for German customers to be able to shop conveniently, quickly and securely – whether online or stationary. The Retail Report from payment service provider Adyen shows exactly how this…

November 15, 2018

German consumers like to save on principle – that is the result of an online survey of the price comparison portal idealo. The most popular is the classic sales sale, closely followed by brochures.

November 14, 2018

The latest consumer survey conducted by Creditreform Boniversum GmbH and the German E-Commerce and Distance Selling Association (bevh) showed that consumers like to use Click & Collect’s services. The…

November 12, 2018

Today, German children spend 25 percent less time outside than their parents. In an independent survey, Kamik, the outdoor shoe specialist, found that it is above all regular schedules that prevent ch…

November 6, 2018

German customers prefer to pay for their online purchases on account, because this offers them many advantages. For retailers, however, this method of payment remains risky, as they ultimately pay in…

October 31, 2018

Every second consumer uses voice control. There is still a reluctance to make purchases with voice commerce because of technical barriers and data protection. Experts forecast a multi-billion market.

October 17, 2018