Market Research
Returns – German online retailers dispose of 7.5 million items
In 2018, almost eight million returns ended up in the garbage in Germany and this happened even though German online merchants could have donated or recycled them. Dr. Björn Asdecker, head of the retu…
October 10, 2019
These are the busiest sales days in Germany for the year 2019
Sensormatic Solutions found out that the busiest sales days for 2019 fall on the Advent season.
October 9, 2019
Consumers want even faster and easier shopping in the future
German consumers demand from the retail trade: Purchasing should be quick, delivery prompt and sustainable. These trends are shown in the analysis “Global Consumer Insights Survey 2019” by the consult…
October 8, 2019
Card payment generates more turnover for small and medium-sized enterprises
Higher shopping baskets and lower costs: Companies benefit from the trend towards more and more card payments by increasing turnover and efficiency.
July 25, 2019
Licenses bring retail sales over 280 billion dollars
Global retail sales of licensed goods and services rose by 3.2 percent in 2018. Licenses are more than ever a rewarding business for brand owners.
July 23, 2019
Stereotypes: How do they influence purchasing behavior for children’s products?
The pastel toy for the girl, the pacifier with ball motif for the boy? The baby article manufacturer MAM has investigated the stereotypes in purchasing behaviour in a survey.
May 2, 2019
New concepts for shopping centers to score points with customers
How does the retail trade implement new concepts so that buyers stay longer and shop more? This is what the EHI Retail Institute investigated.
April 30, 2019
Online revenues grow significantly in the first quarter in Germany
According to the industry association bevh, sales in the German online trade rose by 11.2 percent in the first quarter of the year. This means that the growth was even higher than the strong previous…
April 24, 2019
Customer satisfaction – How to score with smart personnel deployment
The German retail sector faces challenges such as declining sales, rising costs and fierce competition from online retailers. According to a recent study by the market research company Viga, the key t…
April 22, 2019
E-Commerce – that’s what customers of online shops want
The digital association Bitkom has taken a close look at the online shopping preferences of Germans. Smartphones and ratings are particularly important in e-commerce.
April 2, 2019
Smartshopping is becoming more and more popular
More and more Germans are making online purchases via mobile devices. This is the result of a study by the payment service provider Mastercard.
February 6, 2019
Consumer climate – GfK forecasts losses at year-end
GfK is forecasting a declining consumer climate at the end of the year. Unresolved economic conflicts and an increasing propensity to save as well as weak economic and income expectations are offset b…
December 7, 2018
Inventory differences – damage running into billions
Despite all security measures, products disappear – with an average value of 28 euros per German citizen. The reasons for inventory differences range from stolen to losen to broken products.
December 6, 2018
Customer dialogue in change: Chatbots and Co. are in demand
The good old telephone hotline only plays a minor role in customer dialogue. New techniques such as chatbots or live chats are in demand. A recent study by ECC Cologne and iAdvize shows how online ret…
December 4, 2018
Top 1000 online shops generate sales of over 42 billion euros
The Top 1000 online shops account for almost 88 percent of total e-commerce sales in Germany. Amazon, Otto and Zalando lead the list by far, according to a study by the trade research institute EHI.
November 29, 2018
Luna media Group | Germany, Zimmerstraße 90, D-10117 Berlin
+49 (0)30 5770105-0, +49-(0)30 5770105-99, contact@Lunamedia.de