Market Research

Of all orders placed online, three percent are fraudulent. On the other hand, one in ten online shoppers has already been the victim of payment data misuse. A new study by the ECC makes the extent of…

July 19, 2018

Online trading continues to grow in Germany. This was announced by the Bundesverband E-Commerce und Versandhandel Deutschland e.V in Berlin on Sunday, 8 July. According to this, gross online sales fro…

July 12, 2018

The Consumer Barometer of IFH Köln and KPMG shows: For six out of ten consumers, it is a given to provide personal information on the Internet. Data disclosure also has limits though: The protection o…

June 26, 2018

The current Marktplatz-KIX from ECC Cologne and ebay shows that online marketplaces are a suitable way to enter online trading. In addition, they help the stationary trade to attract new buyer groups…

June 19, 2018

Inditex, with subcontractors such as Zara, recorded a surprising increase in profits in the first half of the financial year. The Spanish fashion group announced on Wednesday in Arteixo, Spain, that r…

June 19, 2018

Stiftung Warentest has tested twenty highchairs for child-friendly design, handling, durability, safety and harmful substances. Among them were twelve highchairs with steps that grow with the child as…

June 5, 2018

Significantly better than its reputation: The study “Sustainability in Interactive Retailing” by the Bundesverband E-Commerce und Versandhandel Deutschland e.V. bevh emphasizes the social strengths of…

June 5, 2018

Mini applications for mobile phones have only been around for about ten years. Nevertheless, it is impossible to imagine having to go without them. The applications, also known as apps in short, are s…

May 31, 2018

To mark its 25th anniversary, the international Oeko-Tex Association has commissioned a worldwide market research study. The so-called “The Key to Confidence” study was to determine consumer attitudes…

May 22, 2018

For the first time eBay reveals details about the shopping routines, search trends and favourite products of its German customers in its Retail Report. To this end, the trading platform has taken a cl…

May 17, 2018

The six to thirteen-year-olds and their pocket money are a lucrative target group: every child in Germany can spend an average of 49 euros per month.

May 3, 2018

Last week, the Federal Environment Ministry launched the efficiency and climate protection offensive of the German Retail Federation (HDE) with the aim of motivating small and medium-sized enterprises…

April 26, 2018

The new edition of the study “Seal of quality monitor” shows the reputation German consumers enjoy. A total of 40 seals from different industries were included in the study, including the GS seal, Sti…

April 26, 2018

55.5 billion euros in sales this year, almost 470,000 self-employed mothers with underage children. According to a study by eBay, the trend is rising, especially in online trading.

April 19, 2018

The HDE online monitor shows: More than a fifth of all online shoppers have already become aware of a product through Facebook and the like and bought it afterwards. Skillful social media presence and…

April 18, 2018