Market Research
Toy manufacturer are put on the spot – Customers demand sustainability
The fight against environmental destruction and the climate crisis are also leaving their mark on the toy industry. More and more manufacturers are focusing on interesting sustainability concepts and…
January 29, 2020
Cash registers – self-service systems are becoming more and more popular with customers
Hardly anything disturbs customers as much as waiting at the cash registers. As a recent study by the EHI Retail Institute shows, self-service checkouts are increasingly gaining acceptance.
December 12, 2019
Study shows – physical-digital play concepts make children more creative
A neuroscientific study conducted by the Goldmedia Research Institute on behalf of Lego Hidden Side shows that the combination of physical and digital play has positive effects on sensory and motor fu…
December 3, 2019
Market for baby and children’s equipment grows only slightly
7.3 billion euros were spent on baby and children’s equipment in Germany last year. This means that this market grew only slightly by 50 million euros. Overall, Germans spend less per child.
November 25, 2019
Cyber Week 2019 – these product groups are popular with consumers
This year’s Cyber Week will take place again at the end of November and many dealers can look forward to a week full of sales. The shopping platform mydealz has analyzed which industries have the high…
November 12, 2019
Christmas business – Consumers increasingly rely on online trade
This year, consumers in Germany want to buy their Christmas presents on the Internet and not in stationary shops. The online trade scores with availability, choice and comparison possibilities. The De…
October 24, 2019
Returns – German online retailers dispose of 7.5 million items
In 2018, almost eight million returns ended up in the garbage in Germany and this happened even though German online merchants could have donated or recycled them. Dr. Björn Asdecker, head of the retu…
October 10, 2019
These are the busiest sales days in Germany for the year 2019
Sensormatic Solutions found out that the busiest sales days for 2019 fall on the Advent season.
October 9, 2019
Consumers want even faster and easier shopping in the future
German consumers demand from the retail trade: Purchasing should be quick, delivery prompt and sustainable. These trends are shown in the analysis “Global Consumer Insights Survey 2019” by the consult…
October 8, 2019
Card payment generates more turnover for small and medium-sized enterprises
Higher shopping baskets and lower costs: Companies benefit from the trend towards more and more card payments by increasing turnover and efficiency.
July 25, 2019
Licenses bring retail sales over 280 billion dollars
Global retail sales of licensed goods and services rose by 3.2 percent in 2018. Licenses are more than ever a rewarding business for brand owners.
July 23, 2019
Stereotypes: How do they influence purchasing behavior for children’s products?
The pastel toy for the girl, the pacifier with ball motif for the boy? The baby article manufacturer MAM has investigated the stereotypes in purchasing behaviour in a survey.
May 2, 2019
New concepts for shopping centers to score points with customers
How does the retail trade implement new concepts so that buyers stay longer and shop more? This is what the EHI Retail Institute investigated.
April 30, 2019
Online revenues grow significantly in the first quarter in Germany
According to the industry association bevh, sales in the German online trade rose by 11.2 percent in the first quarter of the year. This means that the growth was even higher than the strong previous…
April 24, 2019
Customer satisfaction – How to score with smart personnel deployment
The German retail sector faces challenges such as declining sales, rising costs and fierce competition from online retailers. According to a recent study by the market research company Viga, the key t…
April 22, 2019
Luna media International GmbH, Zimmerstraße 90, D-10117 Berlin
+49 (0)30 5770105-0, +49-(0)30 5770105-99, contact@Lunamedia.de