The “Marken-Kinder 2019” study examined brand loyalty among children and parents. Influencers are becoming increasingly important.
June 27, 2019
Trade is constantly on the move. This is how the trends lead from fast fashion to fair fashion. But which orientation has future potential? And how can stationary retailers hold their own against onli…
June 18, 2019
Researchers at the University of Bamberg have investigated the return rate in online retailing. Companies incur five billion euros in costs as a result of the returns.
June 12, 2019
The Bundeskartellamt has initiated a sector inquiry into user ratings on the Internet. The aim is to find out how easy it is to falsify the evaluations that are so important for buyers.
June 11, 2019
Sales at Peek and Cloppenburg are stagnating – especially in the large stores. Smaller stores and experience shopping are expected to attract more customers again.
June 6, 2019
In 1994 the animated film “The Lion King” was released by Walt Disney Animation Studios. Since its release, the film has raised more than 968 million US dollars worldwide. After 25 years, the Disney r…
June 4, 2019
WGSN, the World’s Global Style Network, has taken a close look at sustainability in the fashion industry. Associate Editor Olivia Barnes cites numerous positive examples in an exclusive interview with…
May 23, 2019
Consumers are increasingly interested in how products are made. In 2018, sales of Fairtrade products in Germany rose by 22 percent to a good 1.6 billion euros.
May 21, 2019
The Kantar Institute has published the second edition of the 75 most valuable retail brands (BrandZ Retail Top 75). It shows that Amazon held its top position (USD 315.5 billion) ahead of Alibaba. In…
May 21, 2019
So far, Germans have preferred to pay in cash. But in 2018, electronic payments have outstripped coinage.
May 20, 2019
According to the industry association bevh, sales in the German online trade rose by 11.2 percent in the first quarter of the year. This means that the growth was even higher than the strong previous…
April 24, 2019
Dynamic pricing, hyper-individual online offers or programs with which customers can try out clothes or make-up: artificial intelligence makes it possible. That’s why this technology is one of the mos…
April 11, 2019
A new study by Washington University reveals the negative environmental and social consequences of fast fashion. We’ve been asking around children’s clothing companies how important sustainability is…
February 13, 2019