Articles in Market Reports

Kids License Monitor shows: Hardly any girls’ topics under top 10 licenses

If you want to succeed in the licensing market, it’s best to use Unisex themes or the boys’ favorites. In the current Kids License Monitor, Frozen is only one of the top ten licenses primarily aimed a…

June 14, 2018

HDE: EU plastic strategy not effective

The HDE is critical of the EU Commission’s draft directive. According to the trade association, the ban on plastic silverware, straws or balloon sticks was not effective. Instead, the HDE called for a…

June 4, 2018

Destatis: Retail sales of textiles and clothing increased

The preliminary results of the Federal Statistical Office Destatis showed that retail companies in Germany made real sales of 1.2 percent and a nominal 2.8 percent more in April 2018 than in April 201…

June 1, 2018

Rather adidas than primark: The “Working in Fashion” 2018 Report

The result of the “Working in Fashion 2018” study by the textile industry found that adidas is the most popular employer in the fashion industry in Germany. More than 3,600 employees and junior staff…

May 31, 2018

Amazon has become the third most valuable brand in the world

According to market researchers, Amazon became the third most valuable brand in the world after Google and Apple last year. For example, the world’s largest online retailer replaced Microsoft in fourt…

May 31, 2018

Discount battles cause trouble for the fashion trade

Price reductions that are too early and too extensive, increasing competition from online providers and a decline in customer frequency: these are the three biggest problems in the textile retail sect…

May 24, 2018

The Ice Queen, Minions and the like: These are the most popular licenses for children

The current Kids Licence Monitor features many classic licenses that can compete with top themes such as The Ice Queen or the Minions. Here is an overview of which license themes in the field of toys…

May 17, 2018

Shopping centers provide a unique shopping experience

There are exactly 479 shopping centers in Germany. Many of them are currently preparing for the future with modernizations. Because more service and worlds of experience are in demand.

May 8, 2018

VDMA Study 2018: Product piracy causes great damage

The recently published survey of the German Engineering Federation VDMA on product and brand piracy showed that product piracy continues to cause high damage. The estimated damage to the German machin…

April 27, 2018

Plastic bags in retreat

They may be practical, but they are also demonstrably harmful to the environment and no longer wanted by politicians or consumers. The plastic bag has definitely had its best days. What campaigns are…

March 21, 2018