Articles in Market Research

Self-employed mothers are an enormous economic factor

55.5 billion euros in sales this year, almost 470,000 self-employed mothers with underage children. According to a study by eBay, the trend is rising, especially in online trading.

April 19, 2018

Customers increasingly buy products recommended from social networks

The HDE online monitor shows: More than a fifth of all online shoppers have already become aware of a product through Facebook and the like and bought it afterwards. Skillful social media presence and…

April 18, 2018

Profitable layette – a business with potential for retailers

Germans spend an average of 3140 euros on outfitting their newborn babies. This is an increase of 5.5 percent compared to 2014, a business with great potential for the retail sector. The big players s…

April 16, 2018

Energy-saving lighting concepts: The right light for more revenue

Efficient lighting can promote sales. This is why today’s retailers rely on coherent and energy-saving lighting concepts that put the goods in the right light and create a pleasant shopping atmosphere…

April 10, 2018

Parents like to shop via smartphone

Online shops must be smartphone-optimized. A recent study by myToys.de shows that almost half of all mothers and fathers use this device to shop.

March 27, 2018

Expenditure for children continues to grow

Germans have recently spent an impressive 7.2 billion euros on their offspring. The “Branchenfokus Baby- und Kinderausstattung 2017” of IFH Köln and BBE Handelsberatung shows that the positive trend o…

March 26, 2018

Plastic bags in retreat

They may be practical, but they are also demonstrably harmful to the environment and no longer wanted by politicians or consumers. The plastic bag has definitely had its best days. What campaigns are…

March 21, 2018

Online trading: Invoice is the most popular payment method

The German Retail Association predicts a record turnover of 48.7 billion euros for online trade this year – an increase of ten percent compared to the previous year. As modern as German customers are…

January 30, 2018

Trends in online retail: people are buying more and buying more often

In 2017, 49.5 million Germans made at least one online purchase. On average, they spent 1.112 euros each online. That’s 11.3% more than the previous year. The growth is mainly because customers are sh…

January 23, 2018

Christmas business runs better online than in city centers

The German Retail Association HDE expects sales of 94.5 billion euros this year – an increase of three percent. According to a recent survey by the HDE, the money, however, does not reach all dealers:…

December 21, 2017