Articles in Market Research

ECC: Online marketplaces support the stationary retail trade

The current Marktplatz-KIX from ECC Cologne and ebay shows that online marketplaces are a suitable way to enter online trading. In addition, they help the stationary trade to attract new buyer groups…

June 19, 2018

Inditex records profit increase

Inditex, with subcontractors such as Zara, recorded a surprising increase in profits in the first half of the financial year. The Spanish fashion group announced on Wednesday in Arteixo, Spain, that r…

June 19, 2018

Stiftung Warentest has tested highchairs for children: Winner Evomove & Stokke

Stiftung Warentest has tested twenty highchairs for child-friendly design, handling, durability, safety and harmful substances. Among them were twelve highchairs with steps that grow with the child as…

June 5, 2018

Interactive trading is sustainable and offers numerous advantages

Significantly better than its reputation: The study “Sustainability in Interactive Retailing” by the Bundesverband E-Commerce und Versandhandel Deutschland e.V. bevh emphasizes the social strengths of…

June 5, 2018

ARAG Trend 2018: Germans love apps

Mini applications for mobile phones have only been around for about ten years. Nevertheless, it is impossible to imagine having to go without them. The applications, also known as apps in short, are s…

May 31, 2018

“The Key to Confidence”: Oeko-Tex publishes further results of sustainability study

To mark its 25th anniversary, the international Oeko-Tex Association has commissioned a worldwide market research study. The so-called “The Key to Confidence” study was to determine consumer attitudes…

May 22, 2018

eBay Retail Report as a mirror for trends in Germany

For the first time eBay reveals details about the shopping routines, search trends and favourite products of its German customers in its Retail Report. To this end, the trading platform has taken a cl…

May 17, 2018

Billion dollar business pocket money: children have more budget available

The six to thirteen-year-olds and their pocket money are a lucrative target group: every child in Germany can spend an average of 49 euros per month.

May 3, 2018

Climate protection offensive at German Retail Federation

Last week, the Federal Environment Ministry launched the efficiency and climate protection offensive of the German Retail Federation (HDE) with the aim of motivating small and medium-sized enterprises…

April 26, 2018

GS, TÜV & Co: Seals of quality influence purchasing behavior

The new edition of the study “Seal of quality monitor” shows the reputation German consumers enjoy. A total of 40 seals from different industries were included in the study, including the GS seal, Sti…

April 26, 2018