E-commerce light

Retailers without a web shop have a problem. They not only limit their scope to make sales but also risk alienating customers who expect an online outlet.

July 6, 2015

MARKETS Interview with Raffaello Napoleone

The most important international trade fair for children’s apparel Pitti Bimbo in Florence took place in January this year for the 80th time. We spoke to Raffaello Napoleone, CEO of Pitti Bimbo, about…

July 3, 2015

Safety, transparency and convenience

When checking-out or paying online, shoppers expect transparency, security and convenience. A new study by ECC Köln, Hermes, SAP and Yapital proves: data safety and choice of payment method are the mo…

June 24, 2015

FASHION Italy is calling

Luna Journal #9 has researched the trends for Spring/Summer in their latest fashion special.

June 24, 2015

MARKETS Converting “Likes” into sales

The Facebook page of Berlin children’s fashion label Petit Cochon is full of pictures of children in nostalgic-looking knickerbockers and jaunty caps. The owners, Selina Schweiker and Friederike Sirin…

June 19, 2015

Market Research Click & Collect

Recent years have seen click & collect make substantial inroads in the world of cross-channel retailing. Indeed, around half of the large German multi-channel retailers now offer such a service –…

June 19, 2015

MARKETS Digital shift

Companies from across the business spectrum are now facing the multiple challenges posed by the digital revolution. Most have long since recognised the need to move with the times, but many are still…

June 19, 2015

Market Research
Mobile shopping on the rise in DACH region and UK

Mobile-friendly websites are an absolute must for successful online sales. According to a recent survey carried out by ECC Köln, around 30 percent of all online shoppers in Germany use their mobile ph…

May 27, 2015

Industry Nursery design

Pirates, princesses and the rainforest- the fashion for individual designs and fantasy worlds for children continues apace. While the basic colours remain white and grey, we are also seeing a return o…

May 27, 2015

MARKETS
Facts and figures for children’s wear

According to the Cologne Institute for Retail Research (IFH), the market for children’s wear and accessories grew in 2014.

May 27, 2015