COMPANIES Plagarius 2019 – Brother Spielwaren defends itself against product piracy

The audacious imitation of existing products has been awarded the famous “Schmähpreis” by “Aktion Plagarius e.V.” since 1977. Bruder Spielwaren GmbH also received the “Plagarius” award in January of t…

February 19, 2019

COMPANIES Mattel with new Vice President and Country Manager DACH

Stefan Sallandt assumed the position of Vice President and Country Manager DACH on 1 February 2019. As the new Managing Director, he will head Mattel GmbH, a leading company in the field of children’s…

February 4, 2019

FAIRS & EVENTS ToyAward 2019 honours most innovative products in the toy market

The winners of the coveted ToyAward were announced at the opening ceremony of the International Toy Fair. For the first time, these were divided into five categories.

January 30, 2019

COMPANIES Schmidt Spiele – publisher expands its plush division with DreamWorks

The Berlin publisher Schmidt Spiele is expanding its plush portfolio. The enterprise sets on figures of popular DreamWorks films. First novelties will be to be seen on the toy fair.

January 25, 2019

COMPANIES Toniebox Receives LIMA Award for Licensed Product of the Year 2018

The Toniebox is the licensed product of the year 2018. Luna Journal spoke with Patric Faßbender, who invented the Toniebox together with Marcus Stahl, about the licensing industry and the founding of…

January 24, 2019

COMPANIES PlanToys Interview – Toys as a statement against waste

PlanToys stands for sustainability and the communication of values. Alain De Rauw, International Sales Director of PlanToys, spoke with us about the responsibility of companies and the importance of i…

January 15, 2019

COMPANIES Playmobil becomes new license partner for the Toniebox

Playmobil is the new license partner of Boxine GmbH. Playmos audio plays can soon be heard on the Toniebox.

January 14, 2019

COMPANIES Awards for Playmobil: Successful in license business

The entry into the licensing business was the right step. This is also shown by the industry’s recognition. Playmobil received a total of four awards in 2018.

January 8, 2019

COMPANIES Hape and Käthe Kruse merge their sales and marketing activities

The toy manufacturer Hape Toys and the doll manufacturer Käthe Kruse now also act as a joint sales and marketing organisation.

January 3, 2019

TOYS Dolls – not all are suitable as toys according to Öko-Test

The German consumer magazine Öko-Test tested 18 dolls, including ten made of fabric and eight made of plastic. However, not all dolls are equally expensive. Öko-Test found numerous safety deficiencies…

December 4, 2018

TOYS Toy Trends for 2019: Movement, Surprise and Retro Elements

What do customers want? The TrendCommittee of the Toy Fair knows the answer. Movement toys, wonder bags and toys for adults will therefore be the toy trends for 2019.

November 27, 2018

COMPANIES Christmas Gifts 2018: These are the most promising products

The most important sales driver for many retailers is just around the corner: the Christmas business. What are the best Christmas presents? The Luna Journal has been searching for promising toys and t…

November 7, 2018

FAIRS & EVENTS SPIEL ’18 attracts with game novelties

The world’s largest trade fair for board games, the SPIEL, will celebrate its 36th anniversary in 2018. From 25 to 28 October, 1,150 exhibitors will present more than 1,400 innovations from the board…

October 20, 2018

COMPANIES Dirk Petermann is new Managing Director at Steiff

Dirk Petermann has been the new Managing Director of Margarete Steiff GmbH since 24 September 2018 and will assume responsibility for the traditional brand in the future. Together with his team, Peter…

September 27, 2018

COMPANIES Schmidt Spiele acquires Selecta – brand acquisition by games publishing company

The traditional brand Selecta celebrates 50 years of quality from Bavaria. Since the end of October 2017 Selecta Spielzeug belongs to the Berliner Spieleverlag Schmidt Spiele. The brand takeover secur…

September 13, 2018