TOYS Dolls – not all are suitable as toys according to Öko-Test

The German consumer magazine Öko-Test tested 18 dolls, including ten made of fabric and eight made of plastic. However, not all dolls are equally expensive. Öko-Test found numerous safety deficiencies…

December 4, 2018

TOYS Toy Trends for 2019: Movement, Surprise and Retro Elements

What do customers want? The TrendCommittee of the Toy Fair knows the answer. Movement toys, wonder bags and toys for adults will therefore be the toy trends for 2019.

November 27, 2018

COMPANIES Christmas Gifts 2018: These are the most promising products

The most important sales driver for many retailers is just around the corner: the Christmas business. What are the best Christmas presents? The Luna Journal has been searching for promising toys and t…

November 7, 2018

FAIRS & EVENTS SPIEL ’18 attracts with game novelties

The world’s largest trade fair for board games, the SPIEL, will celebrate its 36th anniversary in 2018. From 25 to 28 October, 1,150 exhibitors will present more than 1,400 innovations from the board…

October 20, 2018

COMPANIES Dirk Petermann is new Managing Director at Steiff

Dirk Petermann has been the new Managing Director of Margarete Steiff GmbH since 24 September 2018 and will assume responsibility for the traditional brand in the future. Together with his team, Peter…

September 27, 2018

TOYS Plush toy manufacturer Efie has been nominated for the German Sustainability Award 2019

The plush toy manufacturer Efie from Wuppertal was nominated for the German Sustainability Award 2019. Efie has been producing its plush clothing for children as well as game and cuddly blankets, baby…

September 12, 2018

TOYS Starting in fall: Children’s books at Lego

The first books for girls will be available at Lego from September. In the new play book format “My Pop-up Book”, children can recreate the fairy tale worlds with Rapunzel, Jasmin, Belle & Co with Leg…

June 7, 2018

COMPANIES Toys”R”Us is acquired by Irish toy dealer Smyths Toys

Hard times lie behind Toys“R“Us. The future of the stores in German-speaking countries is assured: The Irish toy retailer Smyths Toys wants to take over the 93 markets and four online shops.

May 3, 2018

TOYS Steiff is ready for the royal wedding

Just in time for Prince Harry’s dream wedding with Meghan Markle and the start of the 2018 wedding season, Steiff is putting some of its particularly high-quality products in the spotlight.

April 26, 2018

TOYS Drop in profits at Lego: how the company intends to counteract

For years, Lego’s turnover knew only one direction: upwards. For the first time, the new Lego CEO Niels Christiansen presented the figures of the Danish company. And had to announce severe losses for…

March 15, 2018

TOYS Eleven percent increase in revenues strengthens Playmobil for future strategic direction

This has paid off: 679 million euros – an increase of eleven percent – was achieved by the Brandstätter Group with its brand Playmobil 2017. The Group launched licensed products on the market for the…

March 13, 2018

TOYS The first sustainable Lego bricks will hit the market in 2018

In the future, botanical Lego elements such as leaves, bushes, and trees will be made of vegetable-based plastic. This plastic is made from sugar cane and will be available from Lego this year.

March 8, 2018

TOYS Lego with numerous innovations to battle a decline in sales

It was an impressive performance by Lego at this year’s International Toy Fair. For the 60 anniversary of the Lego brick, the company presented numerous new products. The colourful world of stone, how…

February 15, 2018

TOYS Licenses – a market with great potential

You can’t miss them if you’re doing your Christmas shopping: all kinds of licensed toys deck out the shop windows of department stores and online shops. In Germany, this segment still has a lot of pot…

December 19, 2017

TOYS A new app brings Lego bricks to life

Lego becomes virtual: With the new App Lego AR-Studio, small and large builders can bring selected Lego sets to life. The program was developed with the help of Apple’s ARKit, an interface for augment…

December 19, 2017