SPIELWARE
Stiftung Warentest – Which garden trampoline is really safe?
German Stiftung Warentest tested various garden trampolines in its April 2019 issue. Five of them performed particularly well.
May 16, 2019
Successful license business – Lego celebrates 20 years of Star Wars
Products for popular series and films have become an indispensable part of the toy business. With Star Wars, Lego is setting an example for lasting success in the licensing business.
May 14, 2019
Brand of the Century – Vedes on Tradition and Modernity
In November last year, the traditional company Vedes was named “Brand of the Century” for the third time in a row. Luna Journal took this opportunity to talk to Patrick Gottesleben, Head of Marketing,…
April 11, 2019
Lego Duplo celebrates its 50th anniversary
The Lego Duplo brick celebrates its 50th anniversary in German children’s rooms. Luna Journal spoke with Claudia Maus, Director Brand Management & Marketing Intelligence, about the cross-generational…
April 9, 2019
Sigikid tailors new products precisely to different target groups
sigikid has come up with some ideas for his new collection. The range extends from the new premium segment to play ideas especially for fathers.
April 8, 2019
Hasbro launches sustainability initiative with TerraCycle
Toy manufacturer Hasbro launched a recycling programme for toys and games in Germany together with TerraCycle on 6 March. In the USA, the recycling program was successfully introduced as early as 2018…
April 1, 2019
Jeffrey Popper is the new CEO of Rollplay
Goodbaby International Holding Ltd. has appointed Jeffrey Popper as the new CEO of the Rollplay brand. Effective immediately, his responsibilities will include the strategic orientation and positionin…
March 4, 2019
Goki pursues sustainable strategy with the aim of circular economy
Luna Journal spoke with company founder and managing director Gerhard Gollnest of Gollnest & Kiesel about sustainability efforts and future plans.
February 26, 2019
BIG has redesigned its popular classic Bobby-Car
For many children it is the first sliding car. The Bobby-Car has already been sold millions of times. Now BIG has redesigned the classic and presents the BIG Bobby Car Neo.
February 25, 2019
Plagarius 2019 – Brother Spielwaren defends itself against product piracy
The audacious imitation of existing products has been awarded the famous “Schmähpreis” by “Aktion Plagarius e.V.” since 1977. Bruder Spielwaren GmbH also received the “Plagarius” award in January of t…
February 19, 2019
Mattel with new Vice President and Country Manager DACH
Stefan Sallandt assumed the position of Vice President and Country Manager DACH on 1 February 2019. As the new Managing Director, he will head Mattel GmbH, a leading company in the field of children’s…
February 4, 2019
ToyAward 2019 honours most innovative products in the toy market
The winners of the coveted ToyAward were announced at the opening ceremony of the International Toy Fair. For the first time, these were divided into five categories.
January 30, 2019
Schmidt Spiele – publisher expands its plush division with DreamWorks
The Berlin publisher Schmidt Spiele is expanding its plush portfolio. The enterprise sets on figures of popular DreamWorks films. First novelties will be to be seen on the toy fair.
January 25, 2019
Toniebox Receives LIMA Award for Licensed Product of the Year 2018
The Toniebox is the licensed product of the year 2018. Luna Journal spoke with Patric Faßbender, who invented the Toniebox together with Marcus Stahl, about the licensing industry and the founding of…
January 24, 2019
PlanToys Interview – Toys as a statement against waste
PlanToys stands for sustainability and the communication of values. Alain De Rauw, International Sales Director of PlanToys, spoke with us about the responsibility of companies and the importance of i…
January 15, 2019
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