MARKETS Study shows – physical-digital play concepts make children more creative

A neuroscientific study conducted by the Goldmedia Research Institute on behalf of Lego Hidden Side shows that the combination of physical and digital play has positive effects on sensory and motor fu…

December 3, 2019

FAIRS & EVENTS Spielwarenmesse to remain in Nuremberg until at least 2028

Spielwarenmesse and N├╝rnbergMesse have prematurely extended their contract. This means that the important industry event will remain in the Bavarian metropolis.

November 21, 2019

TOYS Nici has licensed Original Glubschis trademark rights from Carletto Group

In 2012, Carletto AG secured the rights to the Glubschis brand. Carletto AG now acts as the rights provider for the newly developed Glubschis line of Nici GmbH.

October 29, 2019

TOYS Toy trends are Toys for Future, Digital goes Physical and Be You

The International Trend Committee of Spielwarenmesse has announced the most important impulses for the sector. Sustainability, individuality and reality characterise the toy trends for 2020.

October 28, 2019

TOYS Not only the promotion counts when it comes to the production of learning toys

Toy companies develop learning toys in such a way that they correspond to the developmental stage of the children. However, when buying toys, parents also pay attention to the longevity and sustainabi…

September 20, 2019

TOYS Plan Toys and Kid’s Concept in a double pack

Advertorial: The trend in children’s rooms is increasingly towards design, quality and sustainability. The experts from ScandicToys are at the forefront and will be presenting the latest products at K…

September 17, 2019

TOYS Hasbro becomes sustainable – no plastic used in packaging for toys and games

From 2020 Hasbro wants to ban plastic and other plastics from its packaging for toys and games.

September 4, 2019

TOYS Stiftung Warentest – Which garden trampoline is really safe?

German Stiftung Warentest tested various garden trampolines in its April 2019 issue. Five of them performed particularly well.

May 16, 2019

COMPANIES Successful license business – Lego celebrates 20 years of Star Wars

Products for popular series and films have become an indispensable part of the toy business. With Star Wars, Lego is setting an example for lasting success in the licensing business.

May 14, 2019

COMPANIES Brand of the Century – Vedes on Tradition and Modernity

In November last year, the traditional company Vedes was named “Brand of the Century” for the third time in a row. Luna Journal took this opportunity to talk to Patrick Gottesleben, Head of Marketing,…

April 11, 2019

COMPANIES Lego Duplo celebrates its 50th anniversary

The Lego Duplo brick celebrates its 50th anniversary in German children’s rooms. Luna Journal spoke with Claudia Maus, Director Brand Management & Marketing Intelligence, about the cross-generational…

April 9, 2019

COMPANIES Sigikid tailors new products precisely to different target groups

sigikid has come up with some ideas for his new collection. The range extends from the new premium segment to play ideas especially for fathers.

April 8, 2019

COMPANIES Hasbro launches sustainability initiative with TerraCycle

Toy manufacturer Hasbro launched a recycling programme for toys and games in Germany together with TerraCycle on 6 March. In the USA, the recycling program was successfully introduced as early as 2018…

April 1, 2019

COMPANIES Jeffrey Popper is the new CEO of Rollplay

Goodbaby International Holding Ltd. has appointed Jeffrey Popper as the new CEO of the Rollplay brand. Effective immediately, his responsibilities will include the strategic orientation and positionin…

March 4, 2019

COMPANIES Goki pursues sustainable strategy with the aim of circular economy

Luna Journal spoke with company founder and managing director Gerhard Gollnest of Gollnest & Kiesel about sustainability efforts and future plans.

February 26, 2019