A neuroscientific study conducted by the Goldmedia Research Institute on behalf of Lego Hidden Side shows that the combination of physical and digital play has positive effects on sensory and motor fu…
December 3, 2019
Spielwarenmesse and NürnbergMesse have prematurely extended their contract. This means that the important industry event will remain in the Bavarian metropolis.
November 21, 2019
In 2012, Carletto AG secured the rights to the Glubschis brand. Carletto AG now acts as the rights provider for the newly developed Glubschis line of Nici GmbH.
October 29, 2019
The International Trend Committee of Spielwarenmesse has announced the most important impulses for the sector. Sustainability, individuality and reality characterise the toy trends for 2020.
October 28, 2019
Toy companies develop learning toys in such a way that they correspond to the developmental stage of the children. However, when buying toys, parents also pay attention to the longevity and sustainabi…
September 20, 2019
From 2020 Hasbro wants to ban plastic and other plastics from its packaging for toys and games.
September 4, 2019
German Stiftung Warentest tested various garden trampolines in its April 2019 issue. Five of them performed particularly well.
May 16, 2019
Products for popular series and films have become an indispensable part of the toy business. With Star Wars, Lego is setting an example for lasting success in the licensing business.
May 14, 2019
In November last year, the traditional company Vedes was named “Brand of the Century” for the third time in a row. Luna Journal took this opportunity to talk to Patrick Gottesleben, Head of Marketing,…
April 11, 2019
sigikid has come up with some ideas for his new collection. The range extends from the new premium segment to play ideas especially for fathers.
April 8, 2019
Toy manufacturer Hasbro launched a recycling programme for toys and games in Germany together with TerraCycle on 6 March. In the USA, the recycling program was successfully introduced as early as 2018…
April 1, 2019
Luna Journal spoke with company founder and managing director Gerhard Gollnest of Gollnest & Kiesel about sustainability efforts and future plans.
February 26, 2019