Products Made in Germany have developed into a real bestseller. This also applies to the children’s equipment industry, as some manufacturers reveal exclusively to the Luna Journal.
October 17, 2019
Last year, the myToys Group generated sales of around 670 million euros. In 1999, the company was one of the first online shops to start rather small.
October 10, 2019
The business operations of Bullyland GmbH have been sold. This already happened in spring, but for legal reasons it was only allowed to be made public recently.
October 2, 2019
Toy companies develop learning toys in such a way that they correspond to the developmental stage of the children. However, when buying toys, parents also pay attention to the longevity and sustainabi…
September 20, 2019
For the first time in the company’s over 80-year history, Schleich brings a film into the cinemas. In July of this year, the company was taken over by the Investor Partners Group.
September 16, 2019
With “Playmobil pro – modelling for professionals”, the Brandstätter Group launched a new moderation set on the market in August. The company is thus penetrating a market worth billions.
September 9, 2019
From 2020 Hasbro wants to ban plastic and other plastics from its packaging for toys and games.
September 4, 2019
The Belgian company Cartamundi has signed a purchase agreement for the US playing card manufacturer United States Playing Card Company. This is another building block in the company’s global expansion…
July 18, 2019
Haba is on the road to success. For the second time in a row, the company has won the “Kinderspiel des Jahres” award for one of its products.
July 11, 2019
On 1 July Florian Gmeiner took over the position of Senior Marketing Director for the DACH region of Lego GmbH.
July 4, 2019
The US Mattel Group relies on the trend brand Hello Kitty. The company has announced an extensive licensing agreement with the rights owner Sanrio.
June 20, 2019
The “Top 10 Toys” award is an important marketing tool for industry and commerce. Now the Federal Association of the Toy Retail Trade (BVS) and a jury of experts have nominated a preselection of 36 to…
June 17, 2019
In 1994 the animated film “The Lion King” was released by Walt Disney Animation Studios. Since its release, the film has raised more than 968 million US dollars worldwide. After 25 years, the Disney r…
June 4, 2019