Articles in TOYS

Countertrend to digital game worlds: Themed Monchhichis

The Japanese doll manufacturer Sekiguchi relies on creative playing through themed monchhichis. For over 40 years, the cuddly toys have been promoting creative play, without any app or Bluetooth. Chil…

June 7, 2018

Starting in fall: Children’s books at Lego

The first books for girls will be available at Lego from September. In the new play book format “My Pop-up Book”, children can recreate the fairy tale worlds with Rapunzel, Jasmin, Belle & Co with Leg…

June 7, 2018

Online shop for stuffed animal brand NICI

The enterprise eCommerce specialists of Shopmacher and the eCommerce design office Kommerz are modernizing the online presence of NICI GmbH and developing the brand website further with an integrated…

May 17, 2018

The Ice Queen, Minions and the like: These are the most popular licenses for children

The current Kids Licence Monitor features many classic licenses that can compete with top themes such as The Ice Queen or the Minions. Here is an overview of which license themes in the field of toys…

May 17, 2018

Changing: The toy industry increasingly banks on sustainability

Ecological and sustainable toys are a topic of growing importance. Producers, traders, buyers and politicians are called upon here to responsibly deal with the future of succeeding generations. But wh…

May 8, 2018

Tchibo Share expands its range to include toys

Just three months after the launch of the innovative rental service, the range is now being expanded to include toys. In addition, the selection of sustainable baby and children’s clothing was supplem…

May 3, 2018

Steiff is ready for the royal wedding

Just in time for Prince Harry’s dream wedding with Meghan Markle and the start of the 2018 wedding season, Steiff is putting some of its particularly high-quality products in the spotlight.

April 26, 2018

Profitable layette – a business with potential for retailers

Germans spend an average of 3140 euros on outfitting their newborn babies. This is an increase of 5.5 percent compared to 2014, a business with great potential for the retail sector. The big players s…

April 16, 2018

DVSI calls on EU policy to show greater commitment to toy safety

Which products reach the European market? At a time when German export surpluses in particular are becoming the subject of transatlantic discussions, the opposite direction of trade seems to have been…

March 28, 2018

Toy Award: These are the four best new products at the Toy Fair

The ten-member jury had the agony of choice: From 643 entries, the experts were able to select particularly innovative product ideas that received the Toy Award at the International Toy Fair.

March 27, 2018