TOYS
Ravensburger launches new toi+ game console on the market in autumn
Will this be the successor to the box-office hit tiptoi? Ravensburger presented toi+ at the International Toy Fair. This game console is interactive and does not require a screen.
February 14, 2019
Sales growth for the toy trade 2018
BVS Handelsverband Spielwaren is forecasting a slight increase in sales for 2018. According to expert estimates, Germans spent between 3.1 and 3.2 billion euros on toys.
February 12, 2019
Karen Pascha-Gladyshev becomes new Managing Director of Lego GmbH
Since February 2019, Karen Pascha-Gladyshev has been the new Managing Director of Lego GmbH and is responsible for business in Germany, Austria and Switzerland. She succeeds Frédéric Lehmann, who has…
February 11, 2019
ToyAward 2019 honours most innovative products in the toy market
The winners of the coveted ToyAward were announced at the opening ceremony of the International Toy Fair. For the first time, these were divided into five categories.
January 30, 2019
Schmidt Spiele – publisher expands its plush division with DreamWorks
The Berlin publisher Schmidt Spiele is expanding its plush portfolio. The enterprise sets on figures of popular DreamWorks films. First novelties will be to be seen on the toy fair.
January 25, 2019
Toniebox Receives LIMA Award for Licensed Product of the Year 2018
The Toniebox is the licensed product of the year 2018. Luna Journal spoke with Patric Faßbender, who invented the Toniebox together with Marcus Stahl, about the licensing industry and the founding of…
January 24, 2019
Top-Toy has filed for bankruptcy and already closed stores
Top-Toy, the company in Scandinavia behind the BR and ToysRUs chains, is bankrupt. Some of the 300 shops are already closed.
January 17, 2019
Haba starts the year with new marketing and sales management
Since 1 January 2019, Haba, a global family business, has had a new marketing and sales management with Wolfgang Pöhlau.
January 17, 2019
PlanToys Interview – Toys as a statement against waste
PlanToys stands for sustainability and the communication of values. Alain De Rauw, International Sales Director of PlanToys, spoke with us about the responsibility of companies and the importance of i…
January 15, 2019
Playmobil becomes new license partner for the Toniebox
Playmobil is the new license partner of Boxine GmbH. Playmos audio plays can soon be heard on the Toniebox.
January 14, 2019
Awards for Playmobil: Successful in license business
The entry into the licensing business was the right step. This is also shown by the industry’s recognition. Playmobil received a total of four awards in 2018.
January 8, 2019
Hape and Käthe Kruse merge their sales and marketing activities
The toy manufacturer Hape Toys and the doll manufacturer Käthe Kruse now also act as a joint sales and marketing organisation.
January 3, 2019
Dolls – not all are suitable as toys according to Öko-Test
The German consumer magazine Öko-Test tested 18 dolls, including ten made of fabric and eight made of plastic. However, not all dolls are equally expensive. Öko-Test found numerous safety deficiencies…
December 4, 2018
Blue Angel for the Austrian toy company Bioblo
Since mid-July 2017, toy manufacturers have been able to have their products awarded the new “Blue Angel for Toys” eco-label. The requirements of the new eco-label go beyond the requirements of the Eu…
November 30, 2018
Toy Trends for 2019: Movement, Surprise and Retro Elements
What do customers want? The TrendCommittee of the Toy Fair knows the answer. Movement toys, wonder bags and toys for adults will therefore be the toy trends for 2019.
November 27, 2018
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