COMPANIES Made in Germany is number 1 for customers worldwide

Products Made in Germany have developed into a real bestseller. This also applies to the children’s equipment industry, as some manufacturers reveal exclusively to the Luna Journal.

October 17, 2019

UNTERNEHMEN myToys looks back on a success story on its 20th birthday

Last year, the myToys Group generated sales of around 670 million euros. In 1999, the company was one of the first online shops to start rather small.

October 10, 2019

COMPANIES Bullyland – with new investor from company insolvency

The business operations of Bullyland GmbH have been sold. This already happened in spring, but for legal reasons it was only allowed to be made public recently.

October 2, 2019

TOYS Not only the promotion counts when it comes to the production of learning toys

Toy companies develop learning toys in such a way that they correspond to the developmental stage of the children. However, when buying toys, parents also pay attention to the longevity and sustainabi…

September 20, 2019

TOYS Plan Toys and Kid’s Concept in a double pack

Advertorial: The trend in children’s rooms is increasingly towards design, quality and sustainability. The experts from ScandicToys are at the forefront and will be presenting the latest products at K…

September 17, 2019

TOYS With elven world bayala, Schleich relies on cinema and licenses

For the first time in the company’s over 80-year history, Schleich brings a film into the cinemas. In July of this year, the company was taken over by the Investor Partners Group.

September 16, 2019

TOYS Playmobil pro – Brandstätter’s entry into adult education

With “Playmobil pro – modelling for professionals”, the Brandstätter Group launched a new moderation set on the market in August. The company is thus penetrating a market worth billions.

September 9, 2019

TOYS Hasbro becomes sustainable – no plastic used in packaging for toys and games

From 2020 Hasbro wants to ban plastic and other plastics from its packaging for toys and games.

September 4, 2019

TOYS Mega Construx launches Game of Thrones kits

Mega Construx is now playing its part in the billion-dollar Game of Thrones business. Two kits have recently become available – for the time being, however, only as an advance sale in the USA.

August 6, 2019

TOYS Cartamundi acquires United States Playing Card Company

The Belgian company Cartamundi has signed a purchase agreement for the US playing card manufacturer United States Playing Card Company. This is another building block in the company’s global expansion…

July 18, 2019

TOYS Kinderspiel des Jahres 2019 means “Valley of the Vikings”

Haba is on the road to success. For the second time in a row, the company has won the “Kinderspiel des Jahres” award for one of its products.

July 11, 2019

COMPANIES Lego with Florian Gmeiner as new Senior Marketing Director

On 1 July Florian Gmeiner took over the position of Senior Marketing Director for the DACH region of Lego GmbH.

July 4, 2019

COMPANIES Hello Kitty – Mattel Concludes License Agreement with Sanrio

The US Mattel Group relies on the trend brand Hello Kitty. The company has announced an extensive licensing agreement with the rights owner Sanrio.

June 20, 2019

TOYS Top 10 Toys 2019 – these are the nominated products

The “Top 10 Toys” award is an important marketing tool for industry and commerce. Now the Federal Association of the Toy Retail Trade (BVS) and a jury of experts have nominated a preselection of 36 to…

June 17, 2019

MARKETS Steiff releases a limited edition for the release of “The Lion King” at the cinema

In 1994 the animated film “The Lion King” was released by Walt Disney Animation Studios. Since its release, the film has raised more than 968 million US dollars worldwide. After 25 years, the Disney r…

June 4, 2019