COMPANIES Brand of the Century – Vedes on Tradition and Modernity

In November last year, the traditional company Vedes was named “Brand of the Century” for the third time in a row. Luna Journal took this opportunity to talk to Patrick Gottesleben, Head of Marketing,…

April 11, 2019

COMPANIES Playmobil with sales growth and expansion plans towards the USA

With Playmobil, the Brandstätter group of companies achieved worldwide sales of 686 million euros in 2018. This is an increase of one percent after the record year 2017.

April 10, 2019

COMPANIES Lego Duplo celebrates its 50th anniversary

The Lego Duplo brick celebrates its 50th anniversary in German children’s rooms. Luna Journal spoke with Claudia Maus, Director Brand Management & Marketing Intelligence, about the cross-generational…

April 9, 2019

COMPANIES Sigikid tailors new products precisely to different target groups

sigikid has come up with some ideas for his new collection. The range extends from the new premium segment to play ideas especially for fathers.

April 8, 2019

COMPANIES Hasbro launches sustainability initiative with TerraCycle

Toy manufacturer Hasbro launched a recycling programme for toys and games in Germany together with TerraCycle on 6 March. In the USA, the recycling program was successfully introduced as early as 2018…

April 1, 2019

COMPANIES Lego brings Augmented Reality to the nursery

Shopping 4.0 is a current topic with a lot of development potential. Terms like Virtual or Augmented Reality are becoming more and more common. The blurring of boundaries between the real and virtual…

March 28, 2019

TOYS Ravensburger increases sales abroad through new acquisitions

Last year was worthwhile for Ravensburger: the group increased its turnover by a total of 4.3 percent to 491.2 million euros. In addition to Germany, the Group achieved significant growth rates, parti…

March 6, 2019

COMPANIES Jeffrey Popper is the new CEO of Rollplay

Goodbaby International Holding Ltd. has appointed Jeffrey Popper as the new CEO of the Rollplay brand. Effective immediately, his responsibilities will include the strategic orientation and positionin…

March 4, 2019

COMPANIES Goki pursues sustainable strategy with the aim of circular economy

Luna Journal spoke with company founder and managing director Gerhard Gollnest of Gollnest & Kiesel about sustainability efforts and future plans.

February 26, 2019

COMPANIES BIG has redesigned its popular classic Bobby-Car

For many children it is the first sliding car. The Bobby-Car has already been sold millions of times. Now BIG has redesigned the classic and presents the BIG Bobby Car Neo.

February 25, 2019

TOYS Ravensburger launches new toi+ game console on the market in autumn

Will this be the successor to the box-office hit tiptoi? Ravensburger presented toi+ at the International Toy Fair. This game console is interactive and does not require a screen.

February 14, 2019

COMPANIES Sales growth for the toy trade 2018

BVS Handelsverband Spielwaren is forecasting a slight increase in sales for 2018. According to expert estimates, Germans spent between 3.1 and 3.2 billion euros on toys.

February 12, 2019

COMPANIES Karen Pascha-Gladyshev becomes new Managing Director of Lego GmbH

Since February 2019, Karen Pascha-Gladyshev has been the new Managing Director of Lego GmbH and is responsible for business in Germany, Austria and Switzerland. She succeeds Frédéric Lehmann, who has…

February 11, 2019

FAIRS & EVENTS ToyAward 2019 honours most innovative products in the toy market

The winners of the coveted ToyAward were announced at the opening ceremony of the International Toy Fair. For the first time, these were divided into five categories.

January 30, 2019

COMPANIES Schmidt Spiele – publisher expands its plush division with DreamWorks

The Berlin publisher Schmidt Spiele is expanding its plush portfolio. The enterprise sets on figures of popular DreamWorks films. First novelties will be to be seen on the toy fair.

January 25, 2019