TOYS Rollplay on course for growth

The manufacturer of children’s vehicles is recording a successful year 2018. Now the European headquarters have been moved from Bayreuth to the “Toy City” in Nuremberg.

October 18, 2018

TOYS Playmobil further expands business around Dragons license

Only recently Playmobil has entered the licensing market. Obviously with success. Since now the group has launched further game sets around the Dragons license into the market.

October 12, 2018

COMPANIES Dirk Petermann is new Managing Director at Steiff

Dirk Petermann has been the new Managing Director of Margarete Steiff GmbH since 24 September 2018 and will assume responsibility for the traditional brand in the future. Together with his team, Peter…

September 27, 2018

MODERN LIFE innoSPIEL 2018: The nominations have been chosen

For the second time, the Friedhelm Merz Publishing house is awarding an innovation prize for board and card games at SPIEL ’18, the world’s largest games fair. Now the publisher has announced the nomi…

September 17, 2018

TOYS Toys for children from the age of one – a rewarding target group

The baby’s rattle is boring to them, children’s toys are still unsuitable. Children from the age of one are a special target group. Luna Journal spoke to manufacturers who have focused on these custom…

September 13, 2018

COMPANIES Schmidt Spiele acquires Selecta – brand acquisition by games publishing company

The traditional brand Selecta celebrates 50 years of quality from Bavaria. Since the end of October 2017 Selecta Spielzeug belongs to the Berliner Spieleverlag Schmidt Spiele. The brand takeover secur…

September 13, 2018

TOYS Plush toy manufacturer Efie has been nominated for the German Sustainability Award 2019

The plush toy manufacturer Efie from Wuppertal was nominated for the German Sustainability Award 2019. Efie has been producing its plush clothing for children as well as game and cuddly blankets, baby…

September 12, 2018

TOYS Successful fight against counterfeits of the popular L.O.L. Surprise Toys

MGA Entertainment won a verdict of 1.17 million US dollars against 81 counterfeiters. This includes a ban on the imitators selling the imitations of L.O.L. Surprise.

August 14, 2018

MARKETS It is impossible to imagine the toy sector without packaging

There are more and more shops in Germany without packaging. Customers bring their own containers for their food and fill their own goods. This not only protects the environment, but also your wallet,…

August 7, 2018

TOYS Award for Game of the Year and Connoisseurs’ Game of the Year 2018

On July 23, 2018, the Spiel des Jahres e.V. club in Berlin announced the winners of this year’s competition for Germany’s best board game. The jury selected Azul by Michael Kiesling as Game of the Yea…

July 26, 2018

TOYS Race track manufacturer Carrera with strong sales losses

In a statement, the owner of the Austrian company of the same name, Andreas Stadlbauer, referred to the tense market situation. Thus, in addition to some toy retailers, Stadlbauer Marketing + Vertrieb…

July 19, 2018

TOYS Hans im Glück and Schmidt Spiele end their cooperation

From next year on, the game publisher Schmidt Spiele from Berlin and the company Hans im Glück from Munich will go their separate ways. Asmodee will exclusively distribute Hans im Glück’s games in Ger…

July 17, 2018

Trade Lima industry association selects the world’s best licenses

The industry association Lima has awarded the International Licensing Awards. The awards are a trend barometer for the trade.

July 12, 2018

TOYS Lego Juniors with suitable novelties for the holiday season

The holidays are just around the corner. New sets from Lego Juniors such as the airport, Stephanie’s house at the lake shorten the waiting time. On top of that, they also introduce small children to t…

July 12, 2018

TOYS Expert jury selects Game of the Year 2018

Already for the 18th time the association Spiel des Jahres e.V. awarded the prize for the best Children’s Game of the Year. In 2018, the award goes to “Funkelschatz” from HABA. Nominated were also “Em…

July 11, 2018