COMPANIES Hello Kitty – Mattel Concludes License Agreement with Sanrio

The US Mattel Group relies on the trend brand Hello Kitty. The company has announced an extensive licensing agreement with the rights owner Sanrio.

June 20, 2019

TOYS Top 10 Toys 2019 – these are the nominated products

The “Top 10 Toys” award is an important marketing tool for industry and commerce. Now the Federal Association of the Toy Retail Trade (BVS) and a jury of experts have nominated a preselection of 36 to…

June 17, 2019

MARKETS Steiff releases a limited edition for the release of “The Lion King” at the cinema

In 1994 the animated film “The Lion King” was released by Walt Disney Animation Studios. Since its release, the film has raised more than 968 million US dollars worldwide. After 25 years, the Disney r…

June 4, 2019

TOYS Carrera with new owner

The Munich-based investment company Quantum Capital Partners (QCP) announced the purchase of Stadlbauer Marketing & Vertrieb GmbH. The acquisition strengthens Quantum’s position in the toy market. As…

June 3, 2019

TOYS Stiftung Warentest – Which garden trampoline is really safe?

German Stiftung Warentest tested various garden trampolines in its April 2019 issue. Five of them performed particularly well.

May 16, 2019

COMPANIES Successful license business – Lego celebrates 20 years of Star Wars

Products for popular series and films have become an indispensable part of the toy business. With Star Wars, Lego is setting an example for lasting success in the licensing business.

May 14, 2019

COMPANIES Hasbro back in the profit zone – thanks to e-sports and classic games

After losses in the previous year, Hasbro posted a profit of over 26 million dollars in the first quarter. The main contributors to sales were Monopoly, Play-Doh and Transformers.

May 3, 2019

TOYS The new Playmobil license Heidi comes on the market

Playmobil continues to expand its successfully launched license business. The next topic will be play sets based around the popular character Heidi.

April 26, 2019

COMPANIES Brand of the Century – Vedes on Tradition and Modernity

In November last year, the traditional company Vedes was named “Brand of the Century” for the third time in a row. Luna Journal took this opportunity to talk to Patrick Gottesleben, Head of Marketing,…

April 11, 2019

COMPANIES Playmobil with sales growth and expansion plans towards the USA

With Playmobil, the Brandst├Ątter group of companies achieved worldwide sales of 686 million euros in 2018. This is an increase of one percent after the record year 2017.

April 10, 2019

COMPANIES Lego Duplo celebrates its 50th anniversary

The Lego Duplo brick celebrates its 50th anniversary in German children’s rooms. Luna Journal spoke with Claudia Maus, Director Brand Management & Marketing Intelligence, about the cross-generational…

April 9, 2019

COMPANIES Sigikid tailors new products precisely to different target groups

sigikid has come up with some ideas for his new collection. The range extends from the new premium segment to play ideas especially for fathers.

April 8, 2019

COMPANIES Hasbro launches sustainability initiative with TerraCycle

Toy manufacturer Hasbro launched a recycling programme for toys and games in Germany together with TerraCycle on 6 March. In the USA, the recycling program was successfully introduced as early as 2018…

April 1, 2019

COMPANIES Lego brings Augmented Reality to the nursery

Shopping 4.0 is a current topic with a lot of development potential. Terms like Virtual or Augmented Reality are becoming more and more common. The blurring of boundaries between the real and virtual…

March 28, 2019

TOYS Ravensburger increases sales abroad through new acquisitions

Last year was worthwhile for Ravensburger: the group increased its turnover by a total of 4.3 percent to 491.2 million euros. In addition to Germany, the Group achieved significant growth rates, parti…

March 6, 2019