TOYS Barbie releases Wellness-Collection

-ADVERTISEMENT- The wellness and fitness trend has arrived in the children’s room. Now toy manufacturer Mattel has also taken up this theme and is launching a Barbie® Wellness Collection that playfull…

January 30, 2020

MARKETS Toy manufacturer are put on the spot – Customers demand sustainability

The fight against environmental destruction and the climate crisis are also leaving their mark on the toy industry. More and more manufacturers are focusing on interesting sustainability concepts and…

January 29, 2020

FAIRS & EVENTS Exciting Novelties at Spielwarenmesse 2020

Anyone looking for new products in the field of toys, motor skills, clothing and accessories should stop by in Hall 3A. The Spielwaren has reserved a special area for young companies only. This joint…

January 29, 2020

FAIRS & EVENTS Licences are an important part of Spielwarenmesse

It is a market with huge dimensions and great potential. The worldwide turnover of licensed goods and services is estimated at over 280 billion dollars. A large part of this is generated in the childr…

January 29, 2020

Licenses – Paw Patrol awarded as best topic of the year

The industry association Licensing International (formerly LIMA) has honored outstanding licenses. Among others, Paw Patrol, Super RTL and Fortnite received a Licensing International Germany Award.

December 10, 2019

TOYS Stacking stones – founders reveal the concept of their movement toy

Communications manager Hannah König and managing director Stephan Schenk are the minds behind the stacking stones. With this product joboo GmbH creates a variety of movement incentives for children -…

December 10, 2019

COMPANIES Toys “R “Us is back in the USA with new stores

The toy dealer wants to leave his insolvency behind him. In New Jersey, Toys “R “Us opened its first store with a new interactive concept at the end of November.

December 9, 2019

MARKETS Study shows – physical-digital play concepts make children more creative

A neuroscientific study conducted by the Goldmedia Research Institute on behalf of Lego Hidden Side shows that the combination of physical and digital play has positive effects on sensory and motor fu…

December 3, 2019

TOYS Graupner Modellbau has filed for bankruptcy again

Once again the traditional model builder Graupner is on the brink of extinction. The South Korean parent company no longer supplies the company.

December 2, 2019

FAIRS & EVENTS Spielwarenmesse to remain in Nuremberg until at least 2028

Spielwarenmesse and NürnbergMesse have prematurely extended their contract. This means that the important industry event will remain in the Bavarian metropolis.

November 21, 2019

TOYS PlayMais receives the German Brand Award – Interview with Managing Director Hubert Loick

PlayMais is one of the international leaders in organic toys. The kits carry the “Natural Safe” certificate for healthy and natural toys, the renowned “spiel gut” seal for particularly pedagogically v…

November 14, 2019

TOYS Lego launches “Rebuild the World” creative building campaign

“Rebuild the World” is the name of a new action by Lego. It aims to promote skills such as creativity and problem solving and is accompanied by numerous stars and marketing measures.

November 5, 2019

COMPANIES Sorgenfresser – Schmidt Spiele secures license until the end of 2030

It is one of the successful licenses Made in Germany. Gerd Hahn’s Sorgenfresser are internationally popular. Therefore Schmidt Spiele continues the cooperation.

November 4, 2019

TOYS Nici has licensed Original Glubschis trademark rights from Carletto Group

In 2012, Carletto AG secured the rights to the Glubschis brand. Carletto AG now acts as the rights provider for the newly developed Glubschis line of Nici GmbH.

October 29, 2019

TOYS Toy trends are Toys for Future, Digital goes Physical and Be You

The International Trend Committee of Spielwarenmesse has announced the most important impulses for the sector. Sustainability, individuality and reality characterise the toy trends for 2020.

October 28, 2019