Articles in TOYS

Profitable layette – a business with potential for retailers

Germans spend an average of 3140 euros on outfitting their newborn babies. This is an increase of 5.5 percent compared to 2014, a business with great potential for the retail sector. The big players s…

April 16, 2018

DVSI calls on EU policy to show greater commitment to toy safety

Which products reach the European market? At a time when German export surpluses in particular are becoming the subject of transatlantic discussions, the opposite direction of trade seems to have been…

March 28, 2018

Toy Award: These are the four best new products at the Toy Fair

The ten-member jury had the agony of choice: From 643 entries, the experts were able to select particularly innovative product ideas that received the Toy Award at the International Toy Fair.

March 27, 2018

Playing like in your own childhood: The comeback of toy classics

According to the toy fair, 2,902 companies from 68 countries were represented at the Nuremberg Exhibition Center from 31 January to 4 February to show their products to dealers and buyers from all ove…

March 27, 2018

Quality is often more important to parents than price

The Germans spend more than 7.2 billion euros a year on equipping their children and babies. This is a market with a great deal of potential, because the purchasing behavior often changes with the nex…

March 20, 2018

Drop in profits at Lego: how the company intends to counteract

For years, Lego’s turnover knew only one direction: upwards. For the first time, the new Lego CEO Niels Christiansen presented the figures of the Danish company. And had to announce severe losses for…

March 15, 2018

Eleven percent increase in revenues strengthens Playmobil for future strategic direction

This has paid off: 679 million euros – an increase of eleven percent – was achieved by the Brandstätter Group with its brand Playmobil 2017. The Group launched licensed products on the market for the…

March 13, 2018

The first sustainable Lego bricks will hit the market in 2018

In the future, botanical Lego elements such as leaves, bushes, and trees will be made of vegetable-based plastic. This plastic is made from sugar cane and will be available from Lego this year.

March 8, 2018

The trends on the toy market in 2018

This year’s Spielwarenmesse in Nuremberg took place at the beginning of February. In total, 2902 companies from 68 countries were represented with one million products. Here are the main trends for 20…

March 1, 2018

Lego with numerous innovations to battle a decline in sales

It was an impressive performance by Lego at this year’s International Toy Fair. For the 60 anniversary of the Lego brick, the company presented numerous new products. The colourful world of stone, how…

February 15, 2018