Handel Licenses – Paw Patrol awarded as best topic of the year

The industry association Licensing International (formerly LIMA) has honored outstanding licenses. Among others, Paw Patrol, Super RTL and Fortnite received a Licensing International Germany Award.

December 10, 2019

TOYS Stacking stones – founders reveal the concept of their movement toy

Communications manager Hannah König and managing director Stephan Schenk are the minds behind the stacking stones. With this product joboo GmbH creates a variety of movement incentives for children -…

December 10, 2019

COMPANIES Toys “R “Us is back in the USA with new stores

The toy dealer wants to leave his insolvency behind him. In New Jersey, Toys “R “Us opened its first store with a new interactive concept at the end of November.

December 9, 2019

MARKETS Study shows – physical-digital play concepts make children more creative

A neuroscientific study conducted by the Goldmedia Research Institute on behalf of Lego Hidden Side shows that the combination of physical and digital play has positive effects on sensory and motor fu…

December 3, 2019

TOYS Graupner Modellbau has filed for bankruptcy again

Once again the traditional model builder Graupner is on the brink of extinction. The South Korean parent company no longer supplies the company.

December 2, 2019

FAIRS & EVENTS Spielwarenmesse to remain in Nuremberg until at least 2028

Spielwarenmesse and NürnbergMesse have prematurely extended their contract. This means that the important industry event will remain in the Bavarian metropolis.

November 21, 2019

TOYS PlayMais receives the German Brand Award – Interview with Managing Director Hubert Loick

PlayMais is one of the international leaders in organic toys. The kits carry the “Natural Safe” certificate for healthy and natural toys, the renowned “spiel gut” seal for particularly pedagogically v…

November 14, 2019

TOYS Lego launches “Rebuild the World” creative building campaign

“Rebuild the World” is the name of a new action by Lego. It aims to promote skills such as creativity and problem solving and is accompanied by numerous stars and marketing measures.

November 5, 2019

COMPANIES Sorgenfresser – Schmidt Spiele secures license until the end of 2030

It is one of the successful licenses Made in Germany. Gerd Hahn’s Sorgenfresser are internationally popular. Therefore Schmidt Spiele continues the cooperation.

November 4, 2019

TOYS Nici has licensed Original Glubschis trademark rights from Carletto Group

In 2012, Carletto AG secured the rights to the Glubschis brand. Carletto AG now acts as the rights provider for the newly developed Glubschis line of Nici GmbH.

October 29, 2019

TOYS Toy trends are Toys for Future, Digital goes Physical and Be You

The International Trend Committee of Spielwarenmesse has announced the most important impulses for the sector. Sustainability, individuality and reality characterise the toy trends for 2020.

October 28, 2019

HARDWARE windeln.de drives its China business intensively forward

China is importante for the online retailer windeln.de. This can be seen among other things at an extraordinary general meeting and the new board member Charles Zhixiong Yan.

October 23, 2019

COMPANIES Amazon asks toy manufacturer to check out in Christmas business

To be listed at Amazon.com’s Christmas recommendations for toys, manufacturers are said to have paid up to two million dollars. This was reported by the media company Bloomberg.

October 21, 2019

COMPANIES Made in Germany is number 1 for customers worldwide

Products Made in Germany have developed into a real bestseller. This also applies to the children’s equipment industry, as some manufacturers reveal exclusively to the Luna Journal.

October 17, 2019

UNTERNEHMEN myToys looks back on a success story on its 20th birthday

Last year, the myToys Group generated sales of around 670 million euros. In 1999, the company was one of the first online shops to start rather small.

October 10, 2019