TOYS Playing like in your own childhood: The comeback of toy classics

According to the toy fair, 2,902 companies from 68 countries were represented at the Nuremberg Exhibition Center from 31 January to 4 February to show their products to dealers and buyers from all ove…

March 27, 2018

TOYS Drop in profits at Lego: how the company intends to counteract

For years, Lego’s turnover knew only one direction: upwards. For the first time, the new Lego CEO Niels Christiansen presented the figures of the Danish company. And had to announce severe losses for…

March 15, 2018

TOYS The first sustainable Lego bricks will hit the market in 2018

In the future, botanical Lego elements such as leaves, bushes, and trees will be made of vegetable-based plastic. This plastic is made from sugar cane and will be available from Lego this year.

March 8, 2018

TOYS Lego with numerous innovations to battle a decline in sales

It was an impressive performance by Lego at this year’s International Toy Fair. For the 60 anniversary of the Lego brick, the company presented numerous new products. The colourful world of stone, how…

February 15, 2018

TOYS Spielwarenmesse - These are the trends in 2018

The Trend Committee of the Spielwarenmesse eG has provided an initial outlook for 2018. The committee has identified the following trends: “Explore Nature”, “Team Spirit”, and “Just for fun”. These wi…

November 2, 2017

TOYS Fire and flame: PLAYMOBIL with new licensed product

Since 18 August 2017, PLAYMOBIL has a new game world: “Dragons”. This came about because of a licensing cooperation with DreamWorks Animation for the animated film and series “How to Train Your Dragon…

October 5, 2017

COMPANIES New opening: First LEGO flagship store in Germany with capital city flair

On 22 June 2017, the Berlin bears Berlyn and Bernie welcomed the press and media representatives, together with district mayor Reinhard Naumann and representatives of LEGO GmbH & the LEGO Group, to th…

June 29, 2017

TOYS Steiff opens its flagship store in Düsseldorf’s Kö Galerie

Expansion: After relocation and renovation, Steiff opens its new flagship store in Düsseldorf this week. Since 2011, the soft toy specialist has had a shop presence in the Kö Galerie. The new Steiff f…

April 27, 2017

TOYS Double feature: Käthe Kruse celebrates two jubilees this year

FROTTEE BABY and SCHMUSETUCH turn 50 and 20 years old this year, respectively. For generations, these classics from the house of Käthe Kruse have accompanied many children and remain popular to this d…

April 13, 2017

Classic Toys Monchhichi creates collecting fever with new models

The Japanese company Sekiguchi Co. LTD presents a total of six new models of its Monchhichis this year. The dolls slip into magical costumes. Just in time for the Oktoberfest, there will also be a mat…

March 2, 2017

Classic Toys PLAYMOBIL presents new sand toy

The game world Playmobil Sand includes new construction vehicles that can be used indoors as well as outdoors. On top, the product range includes removable supplements for building fun that is especia…

February 28, 2017

Design Toys Steiff releases Choupette, Karl Lagerfelds famous cat

Choupette, Karl Lagerfeld’s Birman cat, has more followers than many popular bloggers. Steiff is now bringing a plush version of the famous pet to the market. The limited edition will be distributed e…

February 9, 2017

Activity Toys Caesar conquers PLAYMOBIL

The world of Playmobil gets an antique addition. Little adventurers can, as of now, have fun with the playing pieces from the world of the ancient Egyptians and Ancient Rome. PLAYMOBIL will complement…

September 8, 2016

Activity Toys LEGO offers equal discounts to online merchants following agreement with the German Cartel Commission

The toy maker LEGO has pledged to the German Cartel Commission that it will organise its rebate system in such a way that retailers can achieve the same level of discounts via online sales as they can…

July 20, 2016

Activity Toys PLAYMOBIL goes fashion

The Nuremberg company heralds the fashion season in the PLAYMOBIL world, presenting stylish looks for the new “fashion boutique to go.”

May 26, 2016