COMPANIES Toniebox Receives LIMA Award for Licensed Product of the Year 2018

The Toniebox is the licensed product of the year 2018. Luna Journal spoke with Patric Faßbender, who invented the Toniebox together with Marcus Stahl, about the licensing industry and the founding of…

January 24, 2019

COMPANIES Top-Toy has filed for bankruptcy and already closed stores

Top-Toy, the company in Scandinavia behind the BR and ToysRUs chains, is bankrupt. Some of the 300 shops are already closed.

January 17, 2019

COMPANIES Haba starts the year with new marketing and sales management

Since 1 January 2019, Haba, a global family business, has had a new marketing and sales management with Wolfgang Pöhlau.

January 17, 2019

COMPANIES PlanToys Interview – Toys as a statement against waste

PlanToys stands for sustainability and the communication of values. Alain De Rauw, International Sales Director of PlanToys, spoke with us about the responsibility of companies and the importance of i…

January 15, 2019

COMPANIES Playmobil becomes new license partner for the Toniebox

Playmobil is the new license partner of Boxine GmbH. Playmos audio plays can soon be heard on the Toniebox.

January 14, 2019

COMPANIES Awards for Playmobil: Successful in license business

The entry into the licensing business was the right step. This is also shown by the industry’s recognition. Playmobil received a total of four awards in 2018.

January 8, 2019

COMPANIES Hape and Käthe Kruse merge their sales and marketing activities

The toy manufacturer Hape Toys and the doll manufacturer Käthe Kruse now also act as a joint sales and marketing organisation.

January 3, 2019

TOYS Dolls – not all are suitable as toys according to Öko-Test

The German consumer magazine Öko-Test tested 18 dolls, including ten made of fabric and eight made of plastic. However, not all dolls are equally expensive. Öko-Test found numerous safety deficiencies…

December 4, 2018

TOYS Blue Angel for the Austrian toy company Bioblo

Since mid-July 2017, toy manufacturers have been able to have their products awarded the new “Blue Angel for Toys” eco-label. The requirements of the new eco-label go beyond the requirements of the Eu…

November 30, 2018

TOYS Toy Trends for 2019: Movement, Surprise and Retro Elements

What do customers want? The TrendCommittee of the Toy Fair knows the answer. Movement toys, wonder bags and toys for adults will therefore be the toy trends for 2019.

November 27, 2018

TOYS Öko-Test finds harmful substances in modeling clay for children

Modelling clay offers the children an unlimited play pleasure and stimulates, to the joy of the parents, the imagination of the little ones. But the moment the modelling clay reaches the children’s mo…

November 27, 2018

COMPANIES Christmas Gifts 2018: These are the most promising products

The most important sales driver for many retailers is just around the corner: the Christmas business. What are the best Christmas presents? The Luna Journal has been searching for promising toys and t…

November 7, 2018

Health Stiftung Warentest warns against boric acid in play slime

The glibberige play slime is very popular with children. But the colourful fun of playing can be harmful to health. Stiftung Warentest has tested five slime products.

November 2, 2018

TOYS Cool Runnings awarded the innoSPIEL 2018 prize

This year’s award innoSPIEL 2018 goes to Cool Runnings by author Olivier Mahy. At this year’s International Match Days in Essen, Mayor Rudolf Jelinek awarded the prize for the most innovative game ide…

October 26, 2018

TOYS Model industry benefits from licensed products for children

Last year, Germans spent around 100 million euros on remote-controlled toys. Vehicles around the successful Cars licence are particularly popular in the model industry.

October 25, 2018