TOYS Steiff is ready for the royal wedding

Just in time for Prince Harry’s dream wedding with Meghan Markle and the start of the 2018 wedding season, Steiff is putting some of its particularly high-quality products in the spotlight.

April 26, 2018

FASHION Profitable layette – a business with potential for retailers

Germans spend an average of 3140 euros on outfitting their newborn babies. This is an increase of 5.5 percent compared to 2014, a business with great potential for the retail sector. The big players s…

April 16, 2018

TOYS DVSI calls on EU policy to show greater commitment to toy safety

Which products reach the European market? At a time when German export surpluses in particular are becoming the subject of transatlantic discussions, the opposite direction of trade seems to have been…

March 28, 2018

TOYS Toy Award: These are the four best new products at the Toy Fair

The ten-member jury had the agony of choice: From 643 entries, the experts were able to select particularly innovative product ideas that received the Toy Award at the International Toy Fair.

March 27, 2018

TOYS Playing like in your own childhood: The comeback of toy classics

According to the toy fair, 2,902 companies from 68 countries were represented at the Nuremberg Exhibition Center from 31 January to 4 February to show their products to dealers and buyers from all ove…

March 27, 2018

COMPANIES Quality is often more important to parents than price

The Germans spend more than 7.2 billion euros a year on equipping their children and babies. This is a market with a great deal of potential, because the purchasing behavior often changes with the nex…

March 20, 2018

TOYS Drop in profits at Lego: how the company intends to counteract

For years, Lego’s turnover knew only one direction: upwards. For the first time, the new Lego CEO Niels Christiansen presented the figures of the Danish company. And had to announce severe losses for…

March 15, 2018

TOYS Eleven percent increase in revenues strengthens Playmobil for future strategic direction

This has paid off: 679 million euros – an increase of eleven percent – was achieved by the Brandstätter Group with its brand Playmobil 2017. The Group launched licensed products on the market for the…

March 13, 2018

TOYS The first sustainable Lego bricks will hit the market in 2018

In the future, botanical Lego elements such as leaves, bushes, and trees will be made of vegetable-based plastic. This plastic is made from sugar cane and will be available from Lego this year.

March 8, 2018

TOYS Lego with numerous innovations to battle a decline in sales

It was an impressive performance by Lego at this year’s International Toy Fair. For the 60 anniversary of the Lego brick, the company presented numerous new products. The colourful world of stone, how…

February 15, 2018

TOYS Licenses – a market with great potential

You can’t miss them if you’re doing your Christmas shopping: all kinds of licensed toys deck out the shop windows of department stores and online shops. In Germany, this segment still has a lot of pot…

December 19, 2017

TOYS A new app brings Lego bricks to life

Lego becomes virtual: With the new App Lego AR-Studio, small and large builders can bring selected Lego sets to life. The program was developed with the help of Apple’s ARKit, an interface for augment…

December 19, 2017

TOYS These are the Top 10 Toys 2017

Just in time for the Christmas business, the German Toy Trade Association (BVS) has chosen the hottest toys of the year. The Top 10 toys 2017 clearly show what is currently popular and has bestseller…

December 14, 2017

Family Life Digitalisation of the nursery: smart toys

The billion-dollar business of networked devices in the Internet of Things (IoT) has made its way to the nursery. In this year’s Christmas business, so-called smart toys are playing a major role for r…

November 23, 2017

Activity Toys LOOP: Pantolinos Manufaktur wins the German Design Award

Pantolinos Manufaktur has won the German Design Award 2018 in the area of Excellent Product Design in the category “Baby and Child Care”. The expert jury awarded this honour for the company’s leather…

November 23, 2017