TOYS Blue Angel for the Austrian toy company Bioblo

Since mid-July 2017, toy manufacturers have been able to have their products awarded the new “Blue Angel for Toys” eco-label. The requirements of the new eco-label go beyond the requirements of the Eu…

November 30, 2018

TOYS Toy Trends for 2019: Movement, Surprise and Retro Elements

What do customers want? The TrendCommittee of the Toy Fair knows the answer. Movement toys, wonder bags and toys for adults will therefore be the toy trends for 2019.

November 27, 2018

TOYS ├ľko-Test finds harmful substances in modeling clay for children

Modelling clay offers the children an unlimited play pleasure and stimulates, to the joy of the parents, the imagination of the little ones. But the moment the modelling clay reaches the children’s mo…

November 27, 2018

COMPANIES Christmas Gifts 2018: These are the most promising products

The most important sales driver for many retailers is just around the corner: the Christmas business. What are the best Christmas presents? The Luna Journal has been searching for promising toys and t…

November 7, 2018

Health Stiftung Warentest warns against boric acid in play slime

The glibberige play slime is very popular with children. But the colourful fun of playing can be harmful to health. Stiftung Warentest has tested five slime products.

November 2, 2018

TOYS Cool Runnings awarded the innoSPIEL 2018 prize

This year’s award innoSPIEL 2018 goes to Cool Runnings by author Olivier Mahy. At this year’s International Match Days in Essen, Mayor Rudolf Jelinek awarded the prize for the most innovative game ide…

October 26, 2018

TOYS Model industry benefits from licensed products for children

Last year, Germans spent around 100 million euros on remote-controlled toys. Vehicles around the successful Cars licence are particularly popular in the model industry.

October 25, 2018

FAIRS & EVENTS SPIEL ’18 attracts with game novelties

The world’s largest trade fair for board games, the SPIEL, will celebrate its 36th anniversary in 2018. From 25 to 28 October, 1,150 exhibitors will present more than 1,400 innovations from the board…

October 20, 2018

TOYS Rollplay on course for growth

The manufacturer of children’s vehicles is recording a successful year 2018. Now the European headquarters have been moved from Bayreuth to the “Toy City” in Nuremberg.

October 18, 2018

TOYS Playmobil further expands business around Dragons license

Only recently Playmobil has entered the licensing market. Obviously with success. Since now the group has launched further game sets around the Dragons license into the market.

October 12, 2018

COMPANIES Dirk Petermann is new Managing Director at Steiff

Dirk Petermann has been the new Managing Director of Margarete Steiff GmbH since 24 September 2018 and will assume responsibility for the traditional brand in the future. Together with his team, Peter…

September 27, 2018

MODERN LIFE innoSPIEL 2018: The nominations have been chosen

For the second time, the Friedhelm Merz Publishing house is awarding an innovation prize for board and card games at SPIEL ’18, the world’s largest games fair. Now the publisher has announced the nomi…

September 17, 2018

TOYS Toys for children from the age of one – a rewarding target group

The baby’s rattle is boring to them, children’s toys are still unsuitable. Children from the age of one are a special target group. Luna Journal spoke to manufacturers who have focused on these custom…

September 13, 2018

COMPANIES Schmidt Spiele acquires Selecta – brand acquisition by games publishing company

The traditional brand Selecta celebrates 50 years of quality from Bavaria. Since the end of October 2017 Selecta Spielzeug belongs to the Berliner Spieleverlag Schmidt Spiele. The brand takeover secur…

September 13, 2018

TOYS Plush toy manufacturer Efie has been nominated for the German Sustainability Award 2019

The plush toy manufacturer Efie from Wuppertal was nominated for the German Sustainability Award 2019. Efie has been producing its plush clothing for children as well as game and cuddly blankets, baby…

September 12, 2018