The founders of the children’s brand Nununu Iris Adler and Tali Milchberg joined forces with pop star Celine Dion and founded the new children’s label Celinununu. The basic idea behind the new brand is to free girls and boys from their traditional gender roles and to break through stereotypes. The aim is to encourage the children in their individual freedom.

The children’s model label Celinununu is of the opinion that children’s fashion pushes children into certain gender roles very early on. The new brand, created in cooperation with Celine Dion, aims to break through the typical roles of boys and girls. The aim is to promote children’s self-confidence.

Celine Dion and the fashion brand Nununu were brought together by Dan Levin of Prominent Brand + Talent with the support of Epic Rights, who together represent the singer.

Celinununu launched unisex collection

The Celinununu brand’s first collection includes 70 items for babies and children from 0 to 14 years of age. The unisex garments feature a timeless cut, many symbols and a minimalist colour palette. With the gender-neutral fashion collection, children should be able to develop their personality better.

“With Celinununu we want to offer children the freedom to avoid stereotypes and norms and to develop their own taste. We want to help them think creatively, flexibly and above all freely – and thus create a happier world in which new generations respect each other”, Celine Dion, singer.

“We are excited about this collaboration and hope to create a wave of equality and respect in the children’s fashion world – children’s fashion can also have a voice,” Iris Adler, founder of Nununu.

“Thanks to Celine Dion’s iconic personality, we can reinforce the message of equality between boys and girls that we have been working on for so many years. This new label will inspire freedom and respect,” says Tali Milchberg, founder of the Nununu brand.

Minimalism for success

The children’s fashion brand Nununu was founded in 2019 by Iris Adler and Tali Milchberg. The aim of the brand was to break the rules of the children’s fashion scene. Over the years, the label has developed into the pioneer of a children’s fashion collection that does not differentiate between boys and girls. Pop singer Celine Dion was already taken with the fashion label and its statement: “I’ve always been a fan of Nununu and her idea”.


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Link: The new collection from Celinununu

Image: PR