CHIC Shanghai: The fashion fair as a platform for the international fashion trade
Consumer development and market potential – The CHIC spring event adapts to current trends on the Chinese market and presents itself in a new design.
In China, young consumers currently account for 65% of the increase in consumption. In this way, it is proven that hey have been contributing to economic expansion. Chen Dapeng, President of CHIC Shanghai and Executive Vice President of the China National Garment Association, explains: “Consumers in China are developing rapidly, “consumer upgrade” is the keyword [….]. The offer must adapt to the needs of this target group, the industry must become even more innovative and also meet the technological challenges.”
A strategy that seems to work very well at the fair itself. The organizer reports 112,666 visitors, a big increase in visitors. This year 1,210 exhibitors from 21 countries and regions exhibited at the fair, many are convinced of the fair. “We are at the CHIC in Shanghai for the second time, it is the best fair in China for us and we will only exhibit here,” reports the German company Legunos. For the exhibitors, the fair is a good opportunity to make contacts, hold cooperation talks and write new orders. In addition to German designer brands, fashion companies from France, Spain, Sweden, Brazil, Japan, Italy and the UK were also represented.
CHIC Shanghai as a service platform
The visitor management at the fashion fair was significantly expanded for this year’s event. More than 200,000 requests for specific product groups were uploaded via We Chat and the official CHIC app and over 700,000 pieces of product information from exhibitors were posted. The Buyer´s Talk promised a lively exchange on the development of the purchasing system of department stores and shopping centers. With CHIC Talk, the organiser also offers an extensive range of seminars and workshops and gives exhibitors the opportunity to present their fashion on stage through the CHIC Shows show programme. The Cologne backpack company “Fond of Bags” also raves about the event’s options. “Due to the open stand design, the visitor frequency at our stand is even higher than the first time,” explains Gordon Ebert, Head of International Sales. “Through the VIP Buyer Meeting, a very good service of the organizer, we were able to gain three very good new customers”.
Market potential of children’s clothing
The young generation is driving fashion consumption in China, as the fashion company Semir has also recognized. With its kidswear brand “Balabala”, it presents its new products for children and its range of services for customers. “In China, a lot is spent on children’s clothing,” announces “Kukukid” owner Maja Kubit-Orzegowska, adding: “We see great potential for our kidswear brand in this market”.
The next event will take place from 27 to 29 September 2018 at the National Exhibition and Convention Center Shanghai.
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Image: CHIC Shanghai