For the 40th anniversary of the car seat and stroller manufacturer Concord, a retail event took place in the German branch Stadtsteinach near Bayreuth. Distributors and partners of the company were invited. In addition to the presentation of the brand orientation planned for the future, the new collections for the coming 2019 season were also presented.

The two-day event was not only for reminiscing, it also shed some light on future planning: “With this event we wanted to thank our retailers, some of whom have been with us for decades,” explains Lluís Pascual, CEO of the Jané Group. “Our goal was also to show how we will continue to strengthen the Concord brand in the future, especially in the DACH region, and increase awareness within the target group.”

Premiere of new models at Kind + Jugend

The new collection, including new models for 2018/2019, was personally presented by the designers. Officially, however, this will still be held behind closed doors and will not be presented to the general public until September at the leading international trade fair for baby and toddler outfitting Kind + Jugend in Cologne.

For the coming season Concord wants to focus on the categories “Driving” and “Moving” and focus the core business on the development and production of car seats and strollers.

Concord feiert 40-jähriges Jubiläum mit Retail-Event

Concord’s Success Story

In 1963 Heinz-Joachim Kaufmann developed one of the first child seats in the world under the company name “Storchenmühle”. The first model, called “Niki”, had a padded leather cover, a 4-point harness and a sitting and resting position. Due to the economic crisis at the time, Kaufmann sold the company and founded Concord a few years later. One year after its foundation, the first “Concord C1” child car seat was ready to enter the market. This was one of the first child seats with an impact protection cushion and also already had three positions for transporting the child in a seated or half-lying position.

In 1985, his daughter Corinna Kaufmann and her husband took over the management of the company. After two years, the “Mimo” baby car seat was launched, followed by other models that were also internationally popular. The company grew and in order to finance further investments, Kaufmann sold 80 percent of Concord shares to Juventas AG. Concord revolutionized the markets with the adjustable stroller “Lift”.

In the following year, Triumph-Adler AG in Munich acquired a majority stake. In 2004, all shares went to the Jané Group, founded by Manuel Jané in 1932. Concord and Jané share the same vision: to bring baby and children safely to their destination.


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Image: Concord