The agency for independent and differentiated communication services CROSSMEDIA and the full-service agency for the target group children & families KB&B have demonstrated their abilities with CROSSKIDS Sparringspartner over the last years. Time to officially present the offer.

The experts for children and family marketing will have their first mutual appearance at the industry meeting “Kids Teens & Brands 2017” in Cologne on March 20/21, 2017. Topic of the first congress day: “Media creation” with the sub-items, advertising effect in children’s markets: Creation and Media Selection and YouTube vs. Children’s TV: Who wins in the children’s room?

Joint competence

The children’s and family market is subject to constant changes and, thereby, adheres to its own specific rules and conditions of its environment. CROSSKIDS knows the niche market and its mechanisms. The corresponding market expertise is necessary in order to take of demarcations into account, but also to make good use of synergies. The cooperation between the two agencies brings further advantages for the customer, as every service comes from one source – from creation as well as market research to communication advice. It is a very intensive, personal work with a high level of consulting effort, which requires a great deal of dedication and special know-how, “says Rolf Kosakowski, CEO of KB&B, on the offer of CROSSKIDS. Bianca Moeck, group leader and responsible for children and family marketing at CROSSMEDIA, adds: “Our common expectation towards media is that the solution is as differentiated as the creation and as connected as the media habits of its target group.”

Exclusive access and distribution channels

The range of CROSSKIDS is big, as is the list of customers from “Coconut, the little dragon” to “BIC Kids” and “Lufthansa”. In addition to classic and well-known channels, CROSSKIDS also offers exclusive accesses and contacts. Through the available market research tool “FACT Panel” with more than 30,000 active parent-child accounts, studies and surveys can be quickly put into practice. Moreover, CROSSKIDS has access to various newsletters and publishes the magazine “Kinderpraxis” with an edition of 120,000 copies in cooperation with the Professional Federation of Pediatricians and Youth Doctors.   The team has its own address database for schools and kindergartens as well as its pool of about 200 cooperation partners.

 

Information about CROSSKIDS’ offer is available at: www.crossmedia.de and www.kbundb.de.