Messe Frankfurt invites to Tendence from 29 June to 1 July 2019. The consumer-goods fair attracts 80 percent national and 20 percent international trade visitors. Among other things, afilii, the platform for child-friendly design, will present the curated joint stand “design for kids” with 12 selected manufacturers and designers from nine countries.

In addition to the large exhibition, Tendence also offers a broad supporting programme for visitors. Accordingly, it creates future-oriented added value for exhibitors and visitors and is thus even more closely geared to the needs of buyers.

The structure of the consumer-goods fair

In 2019, the concept of Hall 8 will be geared to consumers’ lifestyle worlds. Thus there will be a city with different districts and experience places. In Hall 9 visitors will find the entire range of seasonal decorations for all the events of the year, while in Hall 11 exhibitors will be presenting their products for the order run for the seasonal spring ranges. In Hall 12, exhibitors will concentrate on classic and modern designs.

In Style City Hall 8, the concept store concept will be visualised for the first time in an entire hall. The hall is divided into the sections “Urban”, “Cosy”, “Modern”, “Earth” and “Adventure”. In the “Urban” area, visitors will encounter a hip and trendy street style that incorporates Scandinavian influences and retro trends. “Cosy” offers a mixture of modern Scandinavian style and purist design. The “Modern” section represents a straightforward style that comprises clear forms and colours and is oriented towards the mainstream. A composition consisting of ethnology and folklore meets the visitors in the “Earth” zone. This is aimed at an environmentally conscious and mindful target group. Trash Deluxe can be found in the “Adventure” area, where visitors are immersed in a funky and ironic world. In some cases even socio-political topics are taken up.

Joint exhibition at Tendence

At Tendence, the afilii platform will be showing design toys, home accessories for children’s rooms as well as play and children’s furniture with a strong focus on high-quality & sustainable quality, child-friendly & timeless aesthetics and resource-saving production.

Exhibitors include afilii partner Hoppl-Möbel für Kinder from Japan/Germany, Tactic with Mini Home by Eero Aarnio from Finland, book and games publisher Helvetiq from Switzerland and owner-managed toy manufacturer Wodibow from Spain. Arckit from Ireland, ooh nooo from Slovenia and the eco-label for children tellme from Berlin will also be there.

design for kids curated by afilii

afilii supports and networks international manufacturers and designers who are looking for new ways in the design and production of child-friendly, durable and resource-saving toys, home accessories and children’s furniture. “We believe that products that focus on our planet as well as on children with their cognitive abilities, joy of movement, creativity and sensitivity are the future, says Katja Runge, founder. Both commercial and private customers are addressed: Dealers, interior designers, educators, educators, journalists, bloggers and parents of children between the ages of 0 and 13.

Free vouchers for Tendence are available by e-mail from Katja Runge.


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“design for kids curated by afilii” at Tendence in Frankfurt

A word with… Katja Runge, Berlin, owner of afilii


Image: Colo Colo by hoppl

Link: Group Exhibition at Tendence.