Organic production and humane working conditions – more and more companies are taking on social responsibility and attaching great importance to a “GOTS”-certified production line. One of the pioneers in the layette field: the Danish baby crib manufacturer Cam Cam Copenhagen. Luna Journal took a look at the Kind+Jugend exhibitor and considered the relevance of standardization.

Organic production and social responsibility

Long-lasting design and quality: All Cam Cam brand products are GOTS-certified and therefore follow the highest environmental standards. “We take responsibility for the environment and our Children; we, for instance, take organic farming seriously. All our textile production is produced in GOTS-certified factories. This is crucial for the environment and for the future of our children. In addition, we also take social responsibility seriously, which means ensuring good working conditions for the factories we make use of, creating fair wages for employees and preventing child labor,” the exhibitor said.

GOTS – Global Organic Textile Standard

The Global Organic Textile Standard (GOTS) is a globally recognized and a relevant processing standard for organic textiles. It defines the environmental criteria in the entire supply chain for organic textiles (only textiles containing at least 70% organic fibers can be GOTS-certified) and also requires compliance with social criteria. All chemical ingredients, such as the dyes and additives used, must meet certain toxicological criteria. The aim of this standard is to define globally relevant requirements that ensure the ecological condition of textiles from the harvesting of the raw materials through environmentally and socially compatible production to delivery, in order to finally offer the end-consumer credible security. This security is particularly important when it comes to the layette.

Consumer confidence

The increasing importance of the certificate runs parallel to the growing awareness of end-consumers for sustainable design. Positive criteria, such as environmental friendliness and health, are particularly trustworthy in the layette segment and are more than ever among the sales arguments of European furniture manufacturers. When it comes to quality, German parents like to invest in their offspring and count on recognized certificates that not only prove that they do not use toxic substances but also create a good feeling through social requirements. The ecological protection along the entire production chain ensures a healthy sleep in the baby crib area – after all, the child sleeps for up to 15 hours in the first months after birth and wants to be bedded safely. Sustainability as a lucrative argument for Cam Cam Copenhagen, which many exhibitors at the “Kind + Jugend” trade fair will certainly be considering in the future.


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Image: Cam Cam Copenhagen