In Spring/Summer 2020 the Sanetta Group launches its own sock collection. In future, the children’s socks will be available on the market under the “Sanetta socks” brand.

The company Ewers Strümpfe has assumed responsibility for product development as well as the production and international distribution of the “Sanetta socks” label. In the future, the cooperation will be based on a close exchange between Ewers and the licensor Sanetta.

“With Ewers Strümpfe GmbH, we have found a perfect partner for our strategic further development and positioning in the market. The values of the two companies are congruent in many respects and have an extremely high demand on quality and sustainability,” says Dr. Steffen Ammann, responsible managing partner of the Sanetta Group.

Children’s socks from Sanetta

In summer 2019 the new “Sanetta socks” collection will be presented to the trade. A more precise date has not yet been announced. For the production of the children socks line mainly organic cotton was used. The children’s collection comprises around 50 styles and will be available in shoe sizes 15-45 and ready-to-wear sizes 50-176 for babies, kids and teens. The price for the first socks is 6.95 euros and for the tights 14.95 euros.

Ewers Stockings is winner of the “Großer Preis des Mittelstandes 2018” (Grand Prix of Medium-Sized Businesses 2018)

The company Ewers produces baby and children’s stockings and focuses on products with a recognition value. Ewers Strümpfe GmbH stands for attention to detail, which is reflected in the colourful and characteristically strong products. The products include socks, knee pads, knee socks, leggings and pantyhose.

The managing partner of Ewers, Michael Papenheim and the partner Kay Stiefermann accepted the award as winner of the “Großer Preis des Mittelstandes” of the Oskar Patzelt Foundation at the Maritim Hotel in Düsseldorf. For the year 2018, 4,917 medium-sized companies nationwide as well as banks and municipalities were nominated for the “Grand Prize of Small and Medium-Sized Enterprises”. In the end, only four applicants were awarded the prize.

From left to right: Jennifer Stiefermann, Kay Stiefermann, Michael Papenheim, Birgit Papenheim

“Since 1866, the traditional brand Ewers has stood for creative and long-lasting children’s fashion in unique quality, inspired by international fashion capitals and developed in Germany with great attention to detail. Production takes place in Germany and Europe under the highest quality standards and with selected materials. We are particularly proud of this,” reveals Michael Papenheim. “After being nominated for only the second time, the award has confirmed us on our path of certain extras. The prize-winner statue will have a special place at Ewers”.

Ewers already has over 2,000 customers, including fashion houses, corporate groups and online customers. Recently, Ewers Strümpfe has been able to increase its brand profile and further increase awareness both nationally and internationally.

“In particular, we would like to thank our teams in Medebach and Dittersdorf, who have worked with great passion for the success of our company even in these challenging times,” said Papenheim and Stiefermann in unison. “In addition, we are naturally grateful to our valued customers, who have always remained loyal to our Company in view of its eventful history and whom we are still able to accompany today.



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Link: The Sanetta Group launches a new children’s sock line.

Image: Sanetta