According to the Cologne Institute for Retail Research (IFH), the market for children’s wear and accessories grew in 2014.

The facts and figures:

  • Growth of 0,8 percent,
  • Total volume of €3.47 billion,
  • Strong growth in online sales, up by around €60 million on the previous year.
  • More money per child is being spent.
  • Market performance continues to buck birth-rate trends.