The first Havaianas shop in Germany
On 11 July, the Brazilian label Havaianas held the soft opening of its first German shop on the Kurfürstendamm in Berlin. Last week, the official celebratory opening followed, with more than 100 invited guests.
The Havaianas shop on Berlin’s Kurfürstendamm has a typical Havaianas look. The assortment includes flip flops and accessories for women, men, and children, presented flawlessly against a backdrop of bright colours and gorgeous palm trees.
“We are very proud to open our first shop in Germany. Germany is a strategic market for Havaianas and we are delighted about this new location in one of Europe’s largest capital cities. Our stores in Paris, Madrid, Rome, Lisbon, and now also in Berlin are part of a retail network of over 200 stores, which Havaianas operates either directly or through its franchisees in the EMEA region,” says Guillaume Prou, Havaianas CEO.
The official opening on 26 July 2017 welcomed many guests, including actresses such as Nilam Farooq, Julia Dietze, and Jennifer Ulrich, TV presenters such as Fernanda Brandao and Patrice Bouédibéla, and the influencers and models Sara Nuru and André Hamann.