The first sustainable Lego bricks will hit the market in 2018
In the future, botanical Lego elements such as leaves, bushes, and trees will be made of vegetable-based plastic. This plastic is made from sugar cane and will be available from Lego this year.
“At the Lego Group, we want to have a positive impact on the world around us, so we are working hard to make great children’s play products from sustainable materials. We are proud to announce that, this year, the first Lego elements made from sustainably produced plastics will go into production and will be incorporated into Lego packs. This is a big first step in our ambitious plan to produce all Lego bricks from sustainable materials,” said Tim Brooks, vice president of Environmental Responsibility, Lego Group. A range of sustainable Lego elements made from sugar-cane-derived vegetable plastic is already in production. The new, sustainable “botanical” Lego elements will be available in different variants. The move is part of Lego Group’s commitment to using sustainable materials for core products and packaging by 2030.
Uncompromising quality and safety
The new sustainable Lego elements are made of polyethylene, a soft, durable, and flexible plastic made from sugar cane. According to technical criteria, they are identical to Lego elements made of conventional plastic. The elements have been tested to ensure that the plant-based plastic meets the Lego Group’s high quality and safety standards, which consumers expect of Lego products. “Children and parents won’t notice a difference in the quality or appearance of the new elements because vegetable polyethylene has the same properties as conventional polyethylene,” says Tim Brooks.
Brick by brick into the future
To support and promote the demand for sustainably produced plastic, the Lego Group is working with the World Wildlife Fund for Nature (WWF). It is also part of the Bioplastic Feedstock Alliance (BFA), a WWF initiative to secure the sustainable procurement of raw materials for the bioplastics industry.
“It’s important for companies in every industry to find ways to source their product materials responsibly and to help secure a future where people, nature, and the economy thrive,” says Alix Grabowski, a senior program officer at WWF. “The Lego Group’s decision to focus on sustainably sourced bioplastics is an incredible opportunity to reduce dependence on finite resources. Working with the Bioplastic Feedstock Alliance allows the Lego Group to think creatively with other companies about sustainability.”