For the third time, the toy manufacturer Fisher-Price has organised a parenting brunch, where an expert panel discusses a special topic.

This time, the subject was the new Fathers 2.0, their changed parenting rolem and the associated challenges in their work and everyday life.

More concretely, the question on 19 October was “How do new fathers master the challenge in their jobs and in everyday life?” Brunch attendees at the trendy Berlin location, Gebrüder Fritz Location und Agency, were thereby invited to discuss and comment on this question in a relaxed atmosphere. Since more and more fathers are taking paternity leave and feel the need to participate more intensively in their children’s development, Fisher-Price staged a panel discussion with the social structures specialist Karl Heinz Deutsch, the education specialist Elisabeth Elsner, the author and photographer Gesche Jäger, the musician Johannes Strate, and the Daddylicious-Blogger Kai Bösel. KiKa presenter Christian Bahrmann moderated the discussion, in which the audience, invited media representatives, and parenting bloggers could participate. The current Fisher-Price ambassador was also there.

Everyone agreed that the classical role of the father is currently undergoing an evolution, but that there is often a lack of understanding for this in society. Exchanges within fathers’ communities would be helpful in this context, but this is still taking place on too few platforms. In terms of employers, there is often a lack of understanding around these themes. There are working models, such as the home office, which offer an alternative way to reconcile both challenges, but these have not yet been sufficiently established in the world of work.

Fisher-Price also took the opportunity to introduce its latest toy innovation, the Flitzi Learning Crawler, which is particularly popular with young fathers. Through the playful handling of different segments, children learn to think sequentially and to develop an understanding of programming.

According to Fisher-Price, the parenting brunch has so far received nothing but positive feedback. As a consequence, they will now be organising similar events on a regular basis.

All Images: © Fisher-Price