The Kidiliz Group, specialized in high-quality children’s clothing, is expanding its kidswear brand portfolio (Esprit Kids, Absorba, Kenzo Kids) with the G-Star Raw license.

The Kidiliz Group, formerly Group Zannier, recently lost its Levi’s Kidswear license. The Kidiliz Kidswear brand portfolio has been expanded to include the production and distribution of the children’s brand. Jeanslabel G-Star Raw is launching the first kidswear collection for the H/W 2019/20 season with the Kidiliz fashion group.

G-Star Raw Kidswear line

The first collection will be launched in July 2019. There will then be a new collection twice a year. Inspired by the G-Star Raw brand, the kidswear line will also follow the typical look of adult fashion. The children’s brand is aimed at girls and boys aged three to 16.

Distribution of the kidswear brand

The aim is to distribute the new kidswear line in Europe, the Middle East and Africa. The denim brand collection can be purchased through department stores, multi-brand shops, Kidiliz boutiques, major online fashion stores and G-Star’s online store.

Growth opportunity for G-Star Raw

The brand, which separated from its head Aitor Throup in April 2018, is one of the most renowned labels in the denim industry. The newly founded children’s brand is intended to offer the company a new growth opportunity. According to Eurominitor, denim sales for 2017 amounted to 16.2 billion dollars, which corresponds to a decline of 14 percent in four years. Only the jeans brand Levi’s was able to record growing revenues.

Kidiliz Group

In October 2018, the Kidiliz Group was taken over by the Chinese giant Semir, the market leader in children’s fashion. In 2017, the Kidiliz Group achieved a turnover of 430 million euros.

 

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Link: The denim brand G-Star Raw owns its Kidswear license to Kidiliz.

Image: Kidilitz Group

//JP