Area-wide marketing concept? Geox just opened their first Kidsstore worldwide in Moskow. The retail store located in the Europesky Shopping-Center, which has over 40 Millions Visitors every year, only sells the kids collection of the italian shoe manufacturer.

The store design is based on the X-Concept, which has been introduced by Geox about a year ago and has already been implemented in over 60 stores all over the globe.  Keywords like „breathability“ and „well-being“ are translated into an innovative shopping experience meant to speak to all senses. Digital technologies play a vital role in the concept.

The product range is all about the needs of babies, kids and teenagers. For little kids Geox offers sneaker with colourful prints or sandals with Velcro® fastening. All kids shoes have an removable inner sole made from OrthoLite and are made from chrome-free leather.  „We want to make sure, kids are comfortable and safe when taking their first steps.“ says the italian manufacturerer based in Montebelluna (Veneto).

Older kids will find trendy sneaker from leather and hi-tech materials in grey, blue and darkred. For special occasions the collection offers some models embroidered with gold stars on a navy background.

All products of the kids collection focus on the companies USP’s: Breathability, thermo-regulation and watertightness.


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Image: GEOX