On 20 September 2018, the best online shops in Germany 2018 were honored in Berlin. In the child & baby category, Mytoys.de, Babymarkt.de and Baby-Walz.de are among the consumer favorites.

The online trade is booming over here. With the mass of available online shops the customers have the agony of choice. In order to provide some orientation here, the German Institute for Service Quality, together with the news channel n-tv, has collected more than 42,000 customer opinions from over 600 companies from a total of 47 categories and awarded prizes to the best online Shops.

Award offers orientation aid

The broad survey focused on customer satisfaction with the price/performance ratio, the range of products available, customer service, online presence, shipping and return service and ordering and payment conditions. These were operationalized on the basis of more than 50 sub-criteria, such as product quality and product variety, competence in advice over the phone, payment options and delivery options, shipping costs, speed of dispatch and handling of returns.

“Nobody can judge better how attractive and serious an online shop is than the consumer himself. Customer judgements are based on personal experience and the results of the consumer survey are correspondingly meaningful. The award for the best online shops in Germany thus makes an important contribution to transparency and provides a good orientation aid,” says n-tv Managing Director Hans Demmel.

Customer favourites in the child & baby category

A total of 16 companies were rated by customers in the child & baby category. However, as not enough customer evaluations were received for all companies, in the end only 12 baby and children’s equipment shops were included in the individual evaluation. Mytoys.de took first place in the sub-categories price-performance ratio, product range, customer service and online presence and thus emerged as the overall winner in the child & baby category. Second place went to Babymarkt.de, followed by Baby-Walz.de. In addition, Toysrus.de, Babyartikel.de, Jako-o.de, Kidsroom.de, Spielemax.de, Tausendkind.de, Vertbaudet.de and Windeln.de were rated.


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Link: Das sind die besten Onlineshops 2018

Image: Deutsches Institut für Service-Qualität