Givenchy joins the couture competition à la Gucci, Chloé, and so on, by launching its own kidswear collection. With a total of 130 styles for boys, girls, and babies aged 0-12, the French fashion house is planning to conquer the wardrobes of children, particularly those whose parents are already Givenchy fans.

As Givenchy CEO Philippe Fortunato told the press, the company is reacting to strong demand from their own clientele. “Many of our customers want to see their children in similar outfits to their own,” said Fortunato of Givenchy’s latest project.

In addition to oversized slogan sweaters, the collection’s key pieces include bomber jackets and accessories, such as booties and hats. The collection will be distributed worldwide from July 2017. The licensee is the Paris CWF Group, which is producing and distributing the line to around 150 POS. A limited selection will also be available later via Givenchy’s online shop.

The designs are the work of Clare Waight Keller and her team. The designer joined Givenchy from Chloé in March, succeeding Riccardo Tisco as creative director. For AW 2017/18, Keller has designed 60 pieces for girls, 40 for boys, and 30 for babies. This includes some clothes for the little ones on special occasions. The prices will range from 95 euros for a T-shirt to 360 euros for a coat.

Images: Givenchy