Greenpeace presents the interim balance of its detox campaign

Greenpeace’s detox campaign led many retailers to commit to abandoning hazardous chemicals by the year 2020. The organisation has now investigated the progress made. The results offer hope and reveal points of weakness.

“Even large traders can produce fashion without toxic chemicals,” says Greenpeace textile expert Alexandra Perschau, commenting on the results of the latest analyses. And indeed, thanks to the detox campaign, significant progress has been made by Germany’s retail chains, including Aldi, Lidl, Rewe, Penny, Kaufland, and Tchibo. The progress report investigation shows that companies are taking seriously their pledges to avoid hazardous chemicals.

The first chemicals have already been completely banned from production. All companies have published analyses of their waste water. Tchibo has also submitted a detailed list of prohibited chemicals and extensive case studies on how the company has replaced hazardous chemicals.

“The detox commitments are working. They also show that the rest of the industry has no excuse: non-toxic production is becoming a matter of course,” adds Perschau. However, according to the textile expert, the topic of long-life and recyclable fashion is less gratifying. Most companies have no clear plan of how they will take responsibility in future for the production, long-life use, and later disposal of the products. “Disposable fashion was yesterday,” said Perschau. “We need fashion with a future. The challenge for the retailers now is to address the transition from short-lived mass fashion to long-life quality fashion with the same seriousness that they have shown on the subject of detoxification. ”

The results of the report are available online at:

Image: Unsplash / Andrew Welch


Leave a Reply

Be the First to Comment!

Notify of