This fall, the market will get another fashion brand: Outside the Lines designs clothing especially for girls. The collection is to pave the way for little free spirits to their own style.

Outside the Lines is the doing of the friends Philippa Cloete and Kat Please, who became aware of a market niche for affordable girls’ clothing which was to be witty, feminine and comfortable at the same time. Both possess experiences from the British High Street Fashion Scene.

The current collection is comprised of 30 debut pieces and addresses girls and tweens at the age of 3-10 years. Knitwear, washed out jeans, dresses, outdoor clothing and party skirts in a relaxed look come in soft colors, full of patterns and with hidden details. The pieces were designed for different personalities so that various combinations can be customized to the respective taste and occasion.

Outside the line is available through the own online boutique as well as at independent retailers worldwide. Prices start at £ 25.

All images: © Outside the Lines