Since 1 January 2019, Haba, a global family business, has had a new marketing and sales management with Wolfgang Pöhlau.

Wolfgang Pöhlau takes over the activities of Michael Hopf, who will continue to advise the entire Haba family of companies until his retirement. Hopf began his professional career in 1982 as an assistant to Haba’s sales management before taking over the management of Haba’s sales and marketing division in 1990.

Michael Hopf made a decisive contribution to the success of the Haba brand and made it what it is today: “Haba stands for products that have inspired children for many generations and give their parents the certainty that their children will be supported in their development right from the start,” explains Managing Director Karl Fischer.

Wolfgang Pöhlau completed his studies in Erlangen as a chemical engineer specializing in food process engineering. He started his career as a productivity engineer at Nestlé in South America, where he gained a great deal of experience in the areas of personnel management and organisational efficiency. He then moved to Nestlé Suisse S.A., where he worked in marketing and product management for frozen products. Wolfgang Pöhlau then moved to Staedtler Mars GmbH, where he became head of the Ink Jet business unit. In 2010, he founded a start-up company – Babyviduals GmbH – which specialised in organic baby frozen food. After more than eight years of self-employment, he joined the HABA family of companies in May 2018, where he has been responsible for marketing and sales since January:

“Strong brands are my passion”, says Pöhlau. “It is therefore a great honour for me to be able to further develop what I believe to be Germany’s most exciting toy brand and lead it into the future”. He sees the fast-moving era of the 21st century as a great challenge. This makes it all the more important for him to strengthen brands and thus give customers orientation.


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Image: Haba