Last week, the Federal Environment Ministry launched the efficiency and climate protection offensive of the German Retail Federation (HDE) with the aim of motivating small and medium-sized enterprises in particular to implement active measures for climate protection and energy efficiency in retail.

The climate protection offensive is supported by a virtual shopping street, a website with checklists and guidelines for companies and a new brochure with information on ways and trends on the way to climate-friendly retail. The three-year project is expected to save 300,000 tons of CO2.  The German Retail Federation cooperates with Adelphi, an independent think tank and leading consultancy for climate. The campaign is funded by the National Climate Initiative (NKI) of the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU).

Climate protection information online

The central component of the climate protection offensive of the German Retail Federation is the online portal, which informs retailers about the general conditions for climate protection and offers of the campaign. At practical guides can be downloaded as checklists and guidelines and best practice examples can be viewed. A tour of the virtual “Marktstraße” should make it possible to experience which measures are possible. The concrete implementation is supported by a subsidy database and contacts to specialized energy consultants. In order to reach the local dealers, various workshops, trade fairs and events will take place in the individual federal states.



Image: FGorun / istock