Hipp, a family-owned company known for its baby and infant food, has also been represented on the diaper market since April. Market research carried out by Hipp confirms: 87 percent of the parents surveyed think that the product fits the brand perfectly.

Hipp, a family-owned company known for its baby and infant food, has also been represented on the diaper market since April. Market research carried out by Hipp confirms: 87 percent of the parents surveyed think that the product fits the brand perfectly.

The manufacturer’s diapers are said to be extra soft and particularly kind to the skin. Together with experts, Hipp has developed the new “Hipp Babysanft Extra Weiche Diaper”, which is intended to convince customers with its softness and skin compatibility. Since April 2019, the diapers can be purchased in drugstores and food retailers in sizes from 1 (Newborn) to 5 (Junior).

Developed especially for the little ones

According to the manufacturer, the diapers should be breathable and particularly absorbent. Hipp also promises customers a very good fit and optimum leak protection. A new fit closure with mesh hooks is to ensure that the diaper is securely closed. Hipp has avoided the use of perfume, lotions, dyes inside, chlorine and natural latex to protect the smallest of babies from skin irritations.

Resource-conserving production

The diapers are produced in Germany in a sustainable and resource-conserving way. In addition, the “Hipp Babysanft diapers” come from a factory with a CO2-neutral energy balance. The cellulose of the diapers consists of FSC-certified sources, the foil bag 40 percent of recycled plastic.

Hipp Babysanft diaper achieves best mark

Hipp has carried out practical tests throughout Germany and the results are impressive – the diapers were able to convince their parents even before they were launched on the market. Thus the largest majority of parents surveyed would recommend the “Hipp Babysanft Diaper” to others. The parents gave the “Hipp Babysanft Diapers” the highest rating in all areas. In the practical test, the skin compatibility, softness, fit and absorbency of the diapers were tested. The CEO of Hipp, Claus Hipp, did not expect any other result, because Hipp’s products are, after all, his own name.

 

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Link: Hipp enters the diaper market

Image: Hipp

//JP